GameStop 2014 Annual Report Download - page 12

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DELIVERING CUSTOMER CONVENIENCE, CONTENT
AND VALUE ACROSS CHANNELS — MULTICHANNEL
& CUSTOMER LOYALTY
Engaging Customers in a Digital World
Our multichannel initiatives continued to provide
customers convenience in purchasing and receiving
their products. While our physical stores are where
the real magic continued to happen, we experienced
growth across our other channels in 2014. Throughout
our entire multichannel ecosystem we made sure
each channel provided a consistent GameStop
experience to ensure we met each customer need.
Our efforts paid off as we saw a nearly 20% growth in
revenue across our multichannel business versus 2013.
WE hosted more
than 37,500 gaming
fans at our annual
U.S. Gamestop Expo
and EB Games Expo in
Australia.
Our mobile app continued to gain popularity among
customers, with more than 5 million downloads
across iOS and Android platforms. The number of
visitors shopping GameStop’s website from mobile
devices increased 65%, and we experienced a 309%
growth in pick-up at store requests originating from
mobile devices.
We continued to reward our customers through our
very successful customer loyalty programs around
the world. With more than 40 million members
worldwide, these programs enable us to increase
brand loyalty, successfully launch new business
initiatives, provide unique exclusive offers and drive
overall market share.
The PowerUp Rewards credit card
launched in the fall of 2014. In four
short months we saw more than
$225 million in credit awarded
to members.
10
2014 ANNUAL REPORT