GameStop 2014 Annual Report Download - page 16

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Make-A-Wish Foundation
GameStop associates
helped grant more than 300
shopping spree wishes at
GameStop stores in 2014.
We also conducted our first-
ever in-store Make-A-Wish
donation program during
the month of May. The
in-store program allowed
customers the opportunity
to contribute to Wish
Kids of all ages. We raised
more than $300,000 in
contributions.
St. Jude Children’s
Research Hospital
For the second consecutive
year, we participated in the
Thanks and Giving Campaign.
We also partnered with St.
Jude to launch the first-ever
“St. Jude Play Live” online
video game fundraiser
for gamers. Through all our
efforts we helped raise more
than $1 million in consumer
donations for the children
of St. Jude Children’s
Research Hospital.
GAMESTOP’S GIVING SPIRIT
Giving Power
GameStop’s giving mission remained focused on
supporting youth well-being organizations, including
the Make-A-Wish Foundation, St. Jude Children’s
Research Hospital and Ronald McDonald House
Charities. Our family of GameStop associates
continued to give back in the communities in which
we live, work and play, and we also made sure we
took care of our own GameStop family through the
Gamer Fund employee assistance program. For
2015, our goal is to continue to expand the level
of associate engagement in various events hosted
by our charitable partners, as well as provide our
customers simple ways to contribute to these
wonderful organizations.
14
2014 ANNUAL REPORT