GameStop 2014 Annual Report Download - page 10

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Our Spring Mobile
brand is the second-
largest and fastest-
growing AT&T dealer
in the U.S., and our
Simply Mac brand
is Apple’s premier
authorized reseller
and largest specialist
in North America.
GROWING OUR TECHNOLOGY BRANDS
Expanding the Technology Brands Footprint
Our Technology Brands had a successful first year
as a new GameStop business segment. Collectively,
Spring Mobile and Simply Mac generated $329 million
in revenue, $33 million in operating earnings, and
added $0.19 to GameStop’s overall EPS. For the first
full year as a GameStop business segment, these
AT&T and Apple retail brands contributed 5% to our
overall consolidated operating profit. We undertook
a major geographic expansion plan for Spring Mobile
in 2014, more than doubling the number of AT&T
branded retail stores to 361 in 26 states across the
Northeast, Southeast and West. We are the second
largest and fastest growing AT&T dealer in the
U.S. The Spring Mobile’s Cricket Wireless business
expanded its store count to 63 locations in six states by
opening 32 new stores in 2014. Our Simply Mac brand
emerged as Apple’s premier authorized reseller
and largest specialist in North America. We grew
Simply Mac’s nationwide store presence to 60 stores
by acquiring two of the largest and best Apple
specialists in the U.S. and opening 19 new stores.
8
2014 ANNUAL REPORT