Cisco 2011 Annual Report Download - page 9

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This Annual Report on Form 10-K, including the “Management’s Discussion and Analysis of Financial
Condition and Results of Operations,” contains forward-looking statements regarding future events and our
future results that are subject to the safe harbors created under the Securities Act of 1933 (the “Securities Act”)
and the Securities Exchange Act of 1934 (the “Exchange Act”). All statements other than statements of historical
facts are statements that could be deemed forward-looking statements. These statements are based on current
expectations, estimates, forecasts, and projections about the industries in which we operate and the beliefs and
assumptions of our management. Words such as “expects,” “anticipates,” “targets,” “goals,” “projects,”
“intends,” “plans,” “believes,” “seeks,” “estimates,” “continues,” “endeavors,” “strives,” “may,” variations
of such words, and similar expressions are intended to identify such forward-looking statements. In addition, any
statements that refer to projections of our future financial performance, our anticipated growth and trends in our
businesses, and other characterizations of future events or circumstances are forward-looking statements.
Readers are cautioned that these forward-looking statements are only predictions and are subject to risks,
uncertainties, and assumptions that are difficult to predict, including those identified below, under “Item 1A.
Risk Factors,” and elsewhere herein. Therefore, actual results may differ materially and adversely from those
expressed in any forward-looking statements. We undertake no obligation to revise or update any forward-
looking statements for any reason.
PART I
Item 1. Business
General
We design, manufacture, and sell Internet Protocol (IP)-based networking and other products related to the
communications and information technology (IT) industry and provide services associated with these products
and their use. We provide a broad line of products for transporting data, voice, and video within buildings, across
campuses, and around the world. Our products are designed to transform how people connect, communicate, and
collaborate. Our products are installed at enterprise businesses, public institutions, telecommunications
companies and other service providers, commercial businesses, and personal residences.
We conduct our business globally and are managed geographically in four segments: United States and Canada,
European Markets, Emerging Markets, and Asia Pacific Markets. The Emerging Markets segment consists of
Eastern Europe, Latin America, the Middle East and Africa, and Russia and the Commonwealth of Independent
States. For revenue and other information regarding these segments, see Note 16 to the Consolidated Financial
Statements. As we strive for faster decision making with greater accountability and alignment to support our
emerging countries and our five foundational priorities as discussed below, beginning in fiscal 2012, we will
organize into the following three geographic segments: The Americas; Europe, Middle East, and Africa
(“EMEA”); and Asia Pacific, Japan, and China (“APJC”).
We were incorporated in California in December 1984, and our headquarters are in San Jose, California. The
mailing address of our headquarters is 170 West Tasman Drive, San Jose, California 95134-1706, and our
telephone number at that location is (408) 526-4000. Our website is www.cisco.com. Through a link on the
Investor Relations section of our website, we make available the following filings as soon as reasonably
practicable after they are electronically filed with or furnished to the Securities and Exchange Commission
(“SEC”): our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and
any amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act. All
such filings are available free of charge.
Products and Services
As part of our business focus on the network as the platform for all forms of communications and IT, our
products and services are designed to help our customers use technology to address their business imperatives
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