Blackberry 2016 Annual Report Download - page 21

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Table of Contents
12
PIN ID group - 2AAXXXXX, sets users apart and makes them instantly recognized among other Porsche Design
users. It includes an elegant QWERTY keyboard and a 2100 mAh battery.
BlackBerry Technology Solutions
The BTS business encompasses many of BlackBerry’s technology assets, including QNX (embedded software), Certicom
(cryptography applications), and Paratek (RF antenna tuning), as well as BlackBerry’s extensive patent portfolio.
The BTS business is also responsible for the BlackBerry IoT Platform. Initially targeting the asset tracking industry, the
BlackBerry IoT Platform leverages BlackBerry’s extensive technology portfolio, extending its best-in-class security and
reliability to emerging IoT applications.
The QNX unit of BTS offers operating systems, middleware, development tools, and professional services for connected
embedded systems, primarily in the automotive, medical and industrial automation markets. Its software is deployed in more
than 60 million vehicles worldwide.
During fiscal 2016, QNX made the following product announcements:
• QNX Platform for ADAS – designed to help automotive companies build a wide range of safety and ADAS for semi-
autonomous or autonomous vehicles. The platform includes reference implementations for building multi-camera
vision systems and V2X applications (vehicle-to-vehicle and vehicle-to-infrastructure communications).
• QNX Acoustics Management Platform – a comprehensive software solution designed to provide unified management
of all acoustics in the car, enabling automotive manufacturers to reduce the cost, complexity, and time-to-production
of audio signal-processing systems.
• QNX OS for Safety – designed for systems that must meet stringent functional safety requirements in a variety of
markets, including automotive, industrial automation, energy generation, and railway transportation. This product
complies with two functional safety standards.
Certicom specializes in applied cryptography and key management, offering both software components and end-to-end security
solutions targeted at bandwith and resource-constrained applications. During fiscal 2016, Certicom launched Certicom
Managed Certificate Service, which is designed to help device manufacturers and service providers secure their IoT networks
and ecosystems, ensuring that the devices they connect are known and trusted. The service puts security certificates under
Certicom’s management, enabling customers to focus more on their core business and less on security infrastructure and
management.
Messaging
AtHoc
In fiscal 2016, the Company expanded its focus and footprint in the messaging business with the acquisition of AtHoc. The
AtHoc software platform enables people, devices and organizations to exchange critical information in real time during
business continuity and life safety operations. The platform securely connects with a diverse set of endpoints, including mobile
devices running iOS and Android, PC and Mac desktops, digital displays, radios, IP phones, sirens, fire panels and speakers to
facilitate collaboration and enhance situational awareness.
BBM
With BBM, the Company offers a rich messaging experience with features such as free voice calling over Wi-Fi, one-click
sharing of files and photos, Dropbox integration, location sharing and BBM Channels. BBM Channels extends the popular
BBM experience to brands, artists, businesses and communities, connecting consumers and groups in real-time. BBM is
available on iOS, Android and Windows Phone platforms, Android Wear and Apple Watch, in addition to BBOS and
BlackBerry 10. The BBM platform has been expanded with in-app advertising and a virtual goods store that includes
subscription offers for content, customization and privacy. For enterprise customers, the Company offers BBM Protected for
secure enterprise communications.
In fiscal 2016, the Company introduced several new customization features for BBM for Android, iOS and BlackBerry10,
including custom BBM PINs, support for Android Wear and Password Protection for iOS users.
Sales, Marketing, Distribution and Customers
The Company markets and sells its BlackBerry smartphone products to both enterprise and consumer end users primarily
through global wireless communications carriers as well as through third party distribution channels. The Company has a sales
and marketing team that supports its partners through training, technical account management and field marketing initiatives. In
certain markets, BlackBerry 10 and Android smartphones are also available directly from the Company through direct sales,
including on ShopBlackBerry.com and through third party online retailers.