Blackberry 2016 Annual Report Download - page 17

Table of Contents
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segment by continuing to extend the functionality of its enterprise software infrastructure beyond EMM, to offer the most
comprehensive and secure mobile platform and, on top of this extensive foundation, deliver vertical solutions and endpoint
management in the IoT.
BlackBerry has aligned its businesses and operations around the following areas to drive greater efficiency and speed in
bringing new offerings to market, while optimizing assets and capabilities across all businesses in support of the Company’s
overall strategy and financial objectives.
Devices
Although the Company is refocusing its business on Enterprise Solutions and Services, the Devices business has historically
been the focus of the Company’s operations, with the innovative and secure range of BlackBerry smartphones and other
devices. The BlackBerry brand, design, security and other product features continue to have significant appeal to a wide range
of smartphone users, particularly in the enterprise space. The Company’s Devices business strategy is focused on delivering
smartphones that meet the needs of the modern user, including protecting personal privacy while enabling the user to securely
conduct business. In support of this strategy, in fiscal 2016 the Company launched the PRIV, an Android-based device with
strong security and privacy features and support of the full Android application ecosystem. The Company also offers and
supports devices using the BlackBerry 10 operating system, the gold standard for mobile security, including the Classic,
Passport and Leap.
Enterprise Solutions and Services
Security, reliability, productivity and collaboration are hallmark strengths of the Company’s platform and are instrumental to
the Company’s success in the enterprise market. The Company intends to continue to strategically focus on regulated
industries that rely on stringent security needs, as well as on the government market where the Company is the only MDM
provider to obtain both ATO and FOC status with the DoD. The Company also intends to maintain and strengthen its position
as an EMM leader by continuing to enhance its enterprise software offerings and long-term product strategy.
With the acquisitions of Good and Watchdox in fiscal 2016, the Company has expanded its ability to offer a unified, secure
mobility platform with applications and services for any mobile device on any operating system, supported by security that has
been certified by governments around the world, embedded in every component of the mobility infrastructure. The Good
Dynamics platform and Good Work are being integrated with BES12. The initial integrated offering is now available to
customers through the Good Secure EMM Suites. This offering provides support for both mobile and desktop operating system
devices including BBOS and BlackBerry 10, iOS, Android OS and Windows. As a result of the combination of the BlackBerry
and Good platforms, the Company believes it has the largest installed base in the EMM market.
In addition, the Company has expanded its enterprise software portfolio through the internal development of identity
management and authentication solutions, as well as through acquisitions of companies focused on security and productivity,
including Movirtu and WatchDox.
The acquisition of Encription in February 2016 led to the announcement of the Company’s new Professional Cybersecurity
Services practice, which will further expand the Company’s security portfolio. The Company’s new cybersecurity consulting
services and tools, combined with the Company’s existing security solutions, will help customers identify the latest
cybersecurity threats, develop risk appropriate mitigation strategies, implement and maintain IT security standards and
techniques and defend against the risk of future attacks. This new practice will address strategic security, technical security,
automotive and IoT security and detection, testing and analysis.
The acquisition of Secusmart in fiscal 2015 supported the Company’s continued focus on the government market and regulated
industries. With this acquisition, the Company strengthened its secure enterprise mobility portfolio by adding a leading secure
voice and text messaging solution with Secusmart’s advanced encryption and anti-eavesdropping capabilities.
The Company plans to focus on additional value-added services to further enhance its enterprise offerings.
BlackBerry Technology Solutions
The BTS business is comprised of five units: QNX, Certicom, Paratek, the BlackBerry IoT Platform, and Intellectual Property
and Patent Licensing (“IPPL”). The BTS unit was created to position BlackBerry’s technology licensing businesses together
under one leadership umbrella with a view to creating new revenue streams and enhancing value from the Company’s
technology.
The largest BTS business unit is QNX. QNX is a global provider of operating systems, development tools, and middleware for
the automotive, medical, industrial, consumer, networking, and defense markets. QNX is the recognized leader in software for
automotive electronics, with products deployed in digital instrument clusters and in the infotainment and telematics systems of
more than 60 million vehicles worldwide. Over 40 automotive original equipment manufacturers (“OEMs”) use QNX
technology, in brands such as Audi, Bentley, BMW, Buick, Chevrolet, Chrysler, Ford, GMC, Honda, Hyundai, Jaguar, Kia,