Blackberry 2016 Annual Report Download - page 19

Table of Contents
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driving best-in-class operational metrics across all of its businesses, with the goal of continuing to reduce organizational
complexity while increasing individual and business unit accountability and aligning employees behind the BlackBerry
vision, mission and values.
• Continuing to invest in highly qualified personnel. BlackBerry believes that the quality and skills of its employees are
key factors in achieving success. The Company intends to continue its recruiting strategies and operations worldwide to
support its product development and growth strategies and ensure the needed strategic capabilities are in place. BlackBerry
intends to retain, attract and develop talented employees to drive organizational performance and foster an environment of
innovation, learning and development within a cost effective organization.
Products and Services
Revenue
The Company primarily generates revenue from the sale of smartphones and enterprise software and services. The Company
also generates revenue from the embedded market through licensing QNX software products and providing professional
services to support customers in developing their products. Revenue is also generated from its secure messaging products and
services sold by AtHoc, Secusmart and through its BBM service. Finally, the Company generates other revenue from
technology licensing, accessories, non-warranty repairs, BlackBerry World and gains and losses on revenue hedge contracts.
The Company intends to continue to increase the proportion of its enterprise software and services revenues that it generates
from subscription-based licensing.
For revenue and other financial information on the two most recently completed fiscal years, see the Company’s Management
Discussion and Analysis (“MD&A”) for the fiscal year ended February 29, 2016, in the section entitled “Results of Operations
- Fiscal year ended February 29, 2016 compared to fiscal year ended February 28, 2015 - Revenue”.
Enterprise Solutions and Services
The Company is a leader in EMM and mobile security and offers a broad portfolio of enterprise software solutions and services
that can be deployed across a range of ecosystems and devices, including the following:
BES12 and Good Platforms
BES12 continues to be the core of BlackBerry’s enterprise software offerings, allowing organizations to manage enterprise
mobility across iOS, Android and BlackBerry devices, as well as Windows, and Mac OS X. In fiscal 2016, the Company
introduced version 12.4 of BES12, including new cross-platform support and connectivity capabilities. The acquisition of
Good further expanded BlackBerry’s ability to offer a unified, secure mobility platform with applications for any mobile device
on any mobile operating system. In January 2016, the Company launched the new Good Secure EMM Suites by BlackBerry, a
comprehensive set of mobile security, management, productivity and collaboration offerings including best-in-class app
security and containerization, identity and access management (“IAM”), and EFSS with file level data protection. The Good
Secure EMM Suites integrate the BES12 and Good Dynamics platforms and provide significant enhancements, including
enhanced multi-platform support, an enhanced architecture for on-premise and cloud deployments, and backwards
compatibility allowing unification of prior versions of BES. These platforms allow businesses to manage the growing IT trend
of securely supporting multiple devices and operating systems, as well as employees’ personal devices, within a single
corporate IT infrastructure.
BES12 Cloud
In fiscal 2016, the Company launched BES12 Cloud, a new cross-platform EMM Cloud solution for enterprises and small-to-
medium sized businesses. BES12 Cloud allows organizations to manage enterprise mobility across iOS, Android, Windows
Phone® and BlackBerry 10 devices, as well as a wide range of Samsung KNOX and Android for Work devices. Built on
BlackBerry’s trusted, global network, BES12 Cloud makes managing enterprise mobility efficient and secure.
EFSS
The acquisition of WatchDox in fiscal 2016 expanded the security offerings of the Company to include a full EFSS solution
with digital rights management (“DRM”). The Company also introduced a new WatchDox application for BlackBerry 10
devices providing secure anytime online access to content and expanding support to devices with Samsung Knox, Android for
Work and Secure Work Space for iOS and Android. WatchDox technology is unique because it allows security to travel with
shared files on both mobile and desktop devices to give organizations full visibility and control over how files are edited,
copied, printed or forwarded. This market leading solution allows enterprises to share data inside and outside of their
organization with DRM controls and the ability to revoke access to the data after the data has been shared.