U-Haul 2011 Annual Report Download - page 9

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measures, ranging from electronic property access control gates to individually alarmed storage units. At
many centers, we offer climate controlled storage rooms to protect temperature sensitive goods such as
video tapes, albums, photographs and precious wood furniture.
Another extension of our strategy to make “do-it-yourself” moving and storage easier is our U-BoxTM
program. A storage container is delivered to a location of our customer’s choosing. Once the container is
filled it can be stored at the customer’s location, or taken to one of our storage facilities or moved to a
location of the customer’s choice.
Additionally, we offer moving and storage protection packages such as Safemove and Safetow. These
programs provide moving and towing customers with a damage waiver, cargo protection and medical and
life insurance coverage. Safestor provides protection for storage customers from loss on their goods in
storage. For our customers who desire additional coverage over and above the standard Safemove
protection, we also offer our Super Safemove product. This package provides the rental customer with a
layer of primary liability protection.
Our eMove® web site, eMove.com, is the largest network of customers and independent businesses in
the self-moving and self-storage industry. The eMove® network consists of channels where customers,
businesses and service providers transact business. The eMove Moving Help marketplace connects “do-
it-yourself” movers with independent service providers to assist movers in packing, loading, unloading,
cleaning, driving and performing other services. Thousands of independent service providers participate
in the eMove® network.
Through the eMove Storage Affiliate Program, independent storage businesses can join the world’s
largest self-storage reservation system. Self-storage customers making a reservation through eMove®
can access all of the U-Haul self-storage centers and all of our independent storage affiliate partners for
even greater convenience to meet their self-storage needs.
Description of Operating Segments
AMERCO’s three reportable segments are:
• Moving and Storage, comprised of AMERCO, U-Haul, and Real Estate and the subsidiaries of
U-Haul and Real Estate,
• Property and Casualty Insurance, comprised of Repwest and its subsidiaries and ARCOA,
and
• Life Insurance, comprised of Oxford and its subsidiaries.
Financial information for each of our operating segments is included in the Notes to Consolidated
Financial Statements as part of Item 8: Financial Statements and Supplementary Data of this Annual
Report on Form 10-K.
Moving and Storage Operating Segment
Our Moving and Storage operating segment consists of the rental of trucks, trailers, specialty rental
items and self-storage spaces primarily to the household mover as well as sales of moving supplies,
towing accessories and propane. Operations are conducted under the registered trade name U-Haul®
throughout the United States and Canada.
Net revenue from our Moving and Storage operating segment was approximately 88.1%, 90.6% and
91.4% of consolidated net revenue in fiscal 2011, 2010 and 2009, respectively.
During fiscal 2011, the Company placed nearly 16,400 new trucks in service. These replacements were
a combination of U-Haul manufactured vehicles and purchases. Typically as new trucks are added to the
fleet the Company removes older trucks from the fleet. The total number of rental trucks in the fleet
increased during fiscal 2011 as we increased the pace of new additions while trucks removed for
retirement and sale were generally consistent with fiscal 2010.
Within our truck and trailer rental operation we are focused on expanding our independent dealer
network to provide added convenience for our customers. U-Haul maximizes vehicle utilization by
effective distribution of the truck and trailer fleets among the over 1,400 Company operated centers and
approximately 15,000 independent dealers. Utilizing its proprietary reservations management system, the
Company’s centers