Shaw 2012 Annual Report Download - page 5

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Shaw Communications Inc.
REPORT TO SHAREHOLDERS
August 31, 2012
Dear fellow Shareholders:
We are pleased to report solid operational and financial performance in fiscal 2012. Our
portfolio of assets has positioned us well to lead in this dynamic and competitive marketplace.
Our results reflect our effort during the year to balance customer and financial growth, the
delivery of an exceptional customer experience, and continued investment in leading
technology.
Our strategy has been consistent over many years as we make significant investments in our
network and systems to deliver innovative products and services, strive to provide an
exceptional customer experience, and focus on sound capital and financial management. We
are continually striving to enhance and improve our operations. Our focus and spirit has made
us what we are today and will drive us to become what we want to be tomorrow.
OUR CUSTOMER DRIVES OUR STRATEGY
Our customers have always been the cornerstone of our foundation. We put them first, work
hard to earn their trust, and never forget that Shaw is a choice. We believe that exceptional
customer service is a differentiator in this competitive environment and during 2012 we
continued to invest in our all Canadian customer call centres, adding resources and customer
care tool enhancements.
Our network represents a significant competitive and differentiated advantage. During the past
year we invested in projects and infrastructure that will further strengthen our strategic
positioning:
ŠThe Digital Network Upgrade (“DNU”) project remains on track and we expect to
complete the digitization of our analog tiers in 2013, expanding our broadband leadership
capabilities and providing additional capacity to add to our HDTV and On Demand
offerings. We continue to invest in technology initiatives to recapture bandwidth and
optimize our network.
ŠOur WiFi network build is well underway extending our customers broadband experience
beyond their home, further differentiating our service from the competition. Shaw is the
first service provider in Canada to deliver secure and reliable wireless broadband through
an extensive WiFi network covering thousands of locations.
Our products and services are evolving as we deliver innovative new offerings and enhanced
services, providing choice and value to our customers.
ŠWe recently launched the initial products in our TV Everyway initiative, with Shaw Go
Movie Central and Shaw Go NFL Sunday Ticket apps for the Apple iPhone and iPad,
allowing our customers to access programming whether at home or on the go.
ŠWithin our Media division we launched new specialty services - National Geographic Wild,
Lifetime and H2 - and Global launched the first Mandarin language newscast produced by
a national network in Canada.
ŠUsing adaptive streaming technology through the satellite receiver, Shaw Direct launched
a Video-On-Demand service and currently has over 3,000 movie and TV titles available.
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