Sara Lee 2010 Annual Report Download - page 9

Download and view the complete annual report

Please find page 9 of the 2010 Sara Lee annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 96

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96

Sara Lee Corporation 7
CYCLE
OF
SUCCESS
1
2
3
4
KNOW
MAKE
GROW
REINVEST
We really get to know our
consumers, shoppers and customers.
The insights we gain are key inputs
for our product innovation, marketing
and sales programs.
We make our products near
where we sell them. We maintain a
sharp, constant focus on improving
the efficiency, safety and sustain-
ability of our supply chain.
We grow by helping our customers
grow. We focus on delivering the
support they need, along with the
brands and products consumers
want and love.
We reinvest in our business to
drive future growth. R&D, brand
building and supply chain improve-
ment are critical to sustaining
long-term momentum.