Sara Lee 2010 Annual Report Download - page 7

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Sara Lee Corporation 5
MEAT
Sara Lee is a category leader in meat in the U.S.
retail and foodservice channels, where we have
strong positions in lunch and deli meat, protein
breakfast products, hot dogs, corn dogs and
smoked sausage. We are growing our core brands,
Ball Park, Hillshire Farm, Jimmy Dean
and
Sara Lee,
through effective marketing and consumer-driven
innovation centered on superb taste, convenience
and nutrition. We are investing in fast-growing
high-margin sub-categories, such as premium
lunch meat and convenient protein breakfast.
BAKERY
Sara Lee holds a strong position in several bakery
markets around the world. In the United States,
we are known for innovative, high-quality, fresh
and frozen bakery products, customer excellence
and the power of the
Sara Lee
brand. We are also
a leader in foodservice bakery with our
Sara Lee
and
Chef Pierre
pies, cakes and desserts.
Internationally, we are a leading fresh bakery
company in Spain, a major supplier of refrigerated
dough in Europe and a prominent frozen bakery
company in Australia.
COFFEE
Sara Lee is a leading global coffee company. Led
by the strength of brands such as
Douwe Egberts,
Maison du Café, Marcilla, Café Pilão
and
Senseo,
our high-quality, innovative coffee products are
well-known and loved in retail and foodservice
markets around the world. Sara Lee is particularly
strong in Western European retail and out-of-home
coffee markets, and in the U.S. foodservice channel.
Over the past decade, we have also built leading
coffee businesses in emerging markets such
as Brazil and Eastern Europe.
OUR MISSION
TO SIMPLY
DELIGHT YOU…
EVERY DAY