Sara Lee 2010 Annual Report Download - page 13

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Sara Lee is committed to reducing
salt an average of 20 percent across
its key categories by 2015. The effort
builds on the success of past salt-
reduction initiatives, and includes the
launch of lower-sodium
Hillshire Farm
and
Sara Lee
lunch and deli meats.
Great looking and even better
tasting. This sandwich was made
with
Hillshire Farm
Deli Select
Premium Hearty Slices Signature
Honey Ham and
EarthGrains
bread
made with
Eco-Grain
wheat.
Premium-quality, lower-sodium lunch meats from
Hillshire Farm
and
Sara Lee
– brands people know and trust – focus on the consumer’s
desire for better-for-you food options. Sara Lee will continue to focus
on this important food trend.
And we are further strengthening our brands by connecting with
our consumers in a variety of ways, from television spots to the Web
and social media. The
Hillshire Farm
brand, for instance, provides
great sandwich ideas through a Facebook page and the brand’s
Web site, www.gomeat.com.