Sara Lee 2010 Annual Report Download - page 12

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10 Sara Lee Corporation
A bigger slice
of a growing market.
Lunch meat is a large, growing and
profitable category, both for Sara Lee
and its customers.
With our well-known
Hillshire Farm
and
Sara Lee
brands, lunch meat
is a key area of strength and a long-term growth driver for the company.
We are currently investing in a state-of-the-art sliced meat facility
in Kansas City to reinforce our competitive advantage and continue
our momentum. When it becomes fully operational in 2011, this
new plant will increase scale and quality, while helping to establish
Sara Lee as the category’s low-cost producer.
The wellness and nutrition trend represents another great
opportunity for Sara Lee to grow its lunch meat business.