Sara Lee 2010 Annual Report Download - page 10

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8Sara Lee Corporation
Brewing success through
coffee innovation.
Multi-serve, single-serve or instant. Cappuccino
or espresso. At home or away from home.
Sara Lee has a coffee for everyone, everywhere.
With roots that date back to the 1753 founding of the
Douwe Egberts
brand in the Netherlands, our coffee business is established and
experienced, but also dynamic and more innovative than ever.
Consumers have different tastes and preferences when it comes
to enjoying their coffee. This simple insight drives Sara Lee product
innovation, which is why our
Senseo
brand, for instance, is a leader
in the fast-growing single-serve coffee category. The
Senseo
brand
continues to launch exciting new coffee pods and machines.
Another example: more and more consumers enjoy a cup of
espresso made with Nespresso®* coffee machines. With
L’OR
Ever since we first introduced the
Senseo
brand in the Netherlands in
2001, the
Senseo
single-serve coffee
machine and coffee pods have been
a great success for Sara Lee and
its business partner Royal Philips
Electronics. The
Senseo
brand contin-
ues to excite consumers, for instance,
with the eye-catching design of the
new Quadrante coffee maker that
was recently launched in Europe.
* Trademark owned by third parties not connected to Sara Lee Coffee & Tea France.