Sara Lee 2010 Annual Report Download - page 17

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Sara Lee Corporation 15
Sara Lee is also very focused on its cost structure at the business
segment level. We are working on improving the profitability of our
North American Fresh Bakery business, for instance, by increasing
our local market scale and reducing business complexity. We lowered
the number of different breads, buns and rolls we produce and
sharpened our sales and operations planning. And we continue to
introduce innovative, value-added products, such as
Sara Lee Soft
& Smooth
Plus breads made with DHA Omega-3 and
EarthGrains
breads made with
Eco-Grain
wheat.
Sara Lee
is the number one fresh
bakery brand in the United States.
With approximately 4,500 direct-
store-delivery routes,
Sara Lee
has one of the strongest national
distribution footprints in the U.S.
fresh bakery category.
Sara Lee expanded its successful
Soft & Smooth
bread line with the
introduction of
Sara Lee Soft &
Smooth
Plus breads made with
DHA Omega-3. Available in 100%
Whole Wheat and made with Whole
Grain White, the two new breads
contain 12 mg of DHA Omega-3
per two-slice serving.