Reebok 2011 Annual Report Download - page 81
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adidas Group
2011 Annual Report
GROUP MANAGEMENT REPORT – OUR GROUP
77
2011
02.3 Global Brands Strategy adidas Strategy
12 adidas Originals
College Hoody
To stay connected to its core teenage consumers, adidas Originals
uses a constant stream of digital content to keep them interested
365 days a year. On digital media such as Facebook, adidas Originals
meanwhile has over 12 million fans :
WWW.FACEBOOK.COM/ADIDASORIGINALS
.
This is an area where adidas Originals is currently a leader in the
digital marketplace.
adidas Sport Style: style your life
What once started as a niche business has developed into a signifi cant
contributor and future opportunity for the Group. To best tap the
potential of the sports fashion market, adidas Sport Style is targeting
this market with a clear multi-label strategy.
Y-3: pioneering
The “Y” stands for Yohji Yamamoto, the “3” represents adidas’ three
signature stripes and the “-“ signifies the link between the two. Y-3
targets a sophisticated, forward-thinking fashion consumer and has
enabled adidas to enter the premium sports fashion market segment.
In the market now for over ten years, it remains the pioneering
sportswear label that fuses sport and avant-garde design. Yohji
Yamamoto’s signature design aesthetic is combined with adidas’
expertise in functionality in each collection
PICTURE 13
.
13 Y-3
Y-3 Oriah
Growing demand from consumers has led Y-3 to open its own mono-
branded stores, and today it has stores in major cities such as New
York, Los Angeles, Miami, Las Vegas, Tokyo, Paris, Milan, Dubai,
Singapore, Shanghai and Beijing. The coming years will see the
opening of additional Y-3 stores in other influential cities in the USA,
Asia and Europe, and Y-3 will expand its business by further developing
the global e-commerce site :
WWW.Y-3STORE.COM
.
adidas SLVR: smart design
Since its launch in February 2009, adidas SLVR has redefined
casualwear with a uniquely elegant perspective. adidas SLVR repre-
sents casualwear as smart, sleek and effortlessly chic, carving out a
niche for innovative style that matches the pace of 21st century lives
PICTURE 14
.
14 adidas SLVR
Desert Buckle