Reebok 2011 Annual Report Download - page 28

adidas Group
2011 Annual Report
TO OUR SHAREHOLDERS
24
2011
01.1 Operational and Sporting Highlights 2011
Operational and Sporting Highlights 2011
01.1
Q1
07. TaylorMade-adidas Golf starts 2011 off with two new partnerships: Camilo
Villegas and Jim Furyk (2010 PGA Tour Player of the Year).
10. For the second consecutive time, Lionel Messi is crowned FIFA World
Player of the Year.
20. adidas Originals introduces its first in-house denim line as well as a
collection of premium accessories led by an assortment of soft fine leather
bags PICTURE 01.
23. Yohji Yamamoto and adidas celebrate ten years of collaboration as part of
the Paris Men’s Fashion Week.
26. Nani, striker for Manchester United and the Portuguese national team,
joins the adidas family.
31. adidas team France defends the Handball World Championship title in
Sweden, triumphing over Denmark 37-35. France is the first country to
win four successive major titles in the sport (Olympic gold, European
Champion, two-time World Champion) PICTURE 02.
07. adidas and the Spanish Football Federation (RFEF) announce the
extension of their sponsorship agreement, extending the relationship until
December 2018.
16. Reebok and Giorgio Armani S.p.A. present their spring/summer 2011
collection, which is an evolution of the fusion of EA7’s dynamism with
Reebok’s performance DNA.
17. Well-known producer, artist and designer Swizz Beatz and Reebok
Classics join forces PICTURE 03.
27. With his runner-up finish at the WGC Accenture Match Play Champion-
ship, TaylorMade-adidas Golf Tour Staff Professional Martin Kaymer
ascends to No. 1 in the official world golf rankings PICTURE 04.
28. Style icon and actress Eva Mendes joins Reebok as an EasyTone
ambassador.
03. The Official Match Ball for the 2011 UEFA Champions League Final in
Wembley Stadium, the “adidas Finale London”, is unveiled.
10. Y-3 opens its first flagship store in Mayfair, London, in collaboration with
luxury retail partner Hervia.
16. adidas launches its largest global brand campaign “all adidas”, which
embraces every aspect of the different sub-brands to create the most
diverse and comprehensive insight into adidas in its history PICTURE 05.
21. 100 days before the official kick-off of the FIFA Women’s World Cup 2011,
adidas and the German Football Federation (DFB) present the new jerseys
for the German national team in Frankfurt PICTURE 06.
22. The adidas Group presents its Environmental Strategy 2015, a five-year
plan to re-engineer the company’s approach to environmental
management.
28. Reebok joins forces with CrossFit, one of the biggest fitness movements in
the USA. Together, they will be extending the CrossFit gym concept around
the world.
14. adidas launches the adizero Crazy Light, the lightest basketball shoe
ever, at an exclusive media event in New York City with streetball legend
Bobbito García.
14. RealFlex, a first-of-its-kind running and training shoe from Reebok,
designed with 76 strategically placed RealFlex sensors to promote natural
movement, makes its debut in North America and other key markets
PICTURE 07.
18. At the Boston Marathon, Geoffrey Mutai runs the world’s fastest ever
marathon in a time of 2:03:02h and Caroline Kilel clocks the winning time
in the women’s race, both wearing adidas adizero running shoes.
19. FC Bayern Munich and adidas announce the extension of their partnership
agreement until 2020 and present the new home jersey for the 2011/2012
season at the Allianz Arena in Munich, Germany PICTURE 08.
04. Chicago Bulls star basketball player Derrick Rose becomes the youngest
Most Valuable Player (MVP) award-winner in the history of the NBA
PICTURE 09.
06. Ashworth introduces four new footwear models: a spikeless shoe for on-
and off-course wear and three street shoes.
16. adidas and Deutsche Fußball Liga (DFL) launch the second edition of
“Torfabrik”, the Official Match Ball of the German Bundesliga.
25. adidas Originals celebrates reaching over 10 million followers on its
Facebook page
: FACEBOOK.COM/ADIDASORIGINALS.
27. At a media event in London, adidas Group CEO Herbert Hainer confirms
that the company is on track to achieve its goals set for the London 2012
Olympic & Paralympic Games, where it is the Official Sportswear Partner.
10. adidas launches the all-new adiPower Predator, the lightest and most
powerful Predator ever, perfectly combining three key benefits: control,
power and light weight PICTURE 10.
20. TaylorMade introduces the Ghost Spider Putter, which fuses the head
construction, size and high moment of inertia (MOI) of the Monza Spider
with the white alignment benefits of the Corza Ghost PICTURE 11.
22. The adidas Group announces the construction of a new € 100 million
European Distribution Centre near Osnabrueck, Germany, scheduled
to open in 2013. From the planned distribution centre, products will be
delivered all across Western Europe.
24. Reebok-CCM Hockey signs five of the top 2011 NHL draft prospects – with
Reebok Hockey signing Adam Larsson and Jonathan Huberdeau and CCM
signing Ryan Nugent-Hopkins, Gabriel Landeskog and Sean Couturier.
26. The FIFA Women’s World Cup kicks off in Berlin, Germany. adidas equips
six teams and is also the Official Sponsor, Supplier and Licensee of the
event PICTURE 12.
Q2
JAN
APR
MAY
JUN
MAR
FEB