Reebok 2011 Annual Report Download - page 104

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adidas Group
2011 Annual Report
GROUP MANAGEMENT REPORT – OUR GROUP
100
2011
02.6 Research and Development
02.6
Ambitious 2012 R&D targets
Our Group remains committed to maintaining a full and innovative
product pipeline, bringing new groundbreaking technologies and
evolutions of concepts to the market each year
SEE GROUP STRATEGY, P. 60
.
In 2012, customisation, digital sports technologies and sustainable
product innovation will be at the forefront of adidas R&D activities as
we aim to position the brand as both a sustainable and technology
leader in the sporting goods industry. Reebok’s R&D activities in
2012 will centre on the brand’s strategy to continue to target fitness
through three technology pillars: ZigTech, RealFlex and Toning. Each
platform will be expanded to provide additional user experience and
retail opportunities. The key in all the platform evolutions will be that
no technology is considered complete unless it offers consumers a
unique experience that they can feel.
TaylorMade-adidas Golf’s develop ment efforts will reinforce industry
leadership by enhancing golfers’ performance through adjustability
features in metalwoods, delivering a new level of distance with the
breakthrough technology in the new RocketBallz club line, precise
customisation in irons, and increased distance of Tour balls. Rockport
will focus its product development on light weight, comfort and
walkability. In April 2012, Rockport will introduce the next evolution
of truWalk with truWalk Zero. truWalk Zero is the lead concept for
Rockport to claim ownership of lightness in the brown shoe industry.
It is the culmination of years of research and testing, and is one of
the lightest shoes that Rockport has ever designed. Reebok-CCM
Hockey R&D efforts will focus on introducing new technologies and
at the same time advancing existing product platforms with a focus on
performance skates and sticks.
06 Product Awards 2011
Product Award Category Brand
Response Trail 18 running shoe Editor’s Choice – Best Cushioned Shoe Award /
Trail Runner magazine
Running adidas
Response Trail 18 running shoe Best Update /
Runner’s World magazine
Running adidas
adizero Aegis 2 running shoe Get Fit Shape Shoe Awards – Best Running Shoe /
Shape magazine
Running adidas
ZigTech apparel collection GQ Awards /
GQ Magazine Mexico
Running Reebok
Terrex Gore Windstopper outdoor jacket Best Soft Shell Jacket for women /
Bergleben.de (German outdoor online magazine)
Outdoor adidas
Terrex Fast R outdoor boot OutDoor Industry Award /
OutDoor Show Friedrichshafen (Germany)
Outdoor adidas
Terrex Conrax CP outdoor boot Editors’ Choice Snow Award /
Backpacker magazine
Outdoor adidas
Evil Eye Half-Rim Pro Sports eyewear Best Product Design /
red dot Awards
Eyewear adidas
SuperBeast basketball shoe Most Improved Player Award /
Eastbay Basketball Product Performance Awards
Basketball adidas
Premier Road Supreme II running shoe Get Fit Shape Shoe Awards – Best for Stability /
Shape magazine
Running Reebok
Burner SuperFast driver Best Driver Award /
Golf Magazin (German golf magazine)
Golf TaylorMade
adipure golf shoe Best Golf Shoe Award /
Golf Magazin (German golf magazine)
Golf adidas Golf