Lenovo 2009 Annual Report Download - page 27

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2008/09 Annual Report Lenovo Group Limited
25
Brand Building
The global spotlight was shining on the Lenovo brand
during the 2008 Olympic Games in Beijing. Lenovo
demonstrated its technical strengths in delivering a
flawless performance that met the unprecedented
demand of the Beijing Games. A network of 30,000
pieces of equipment, including desktop and notebook
computers, touch-screen devices and printers
supported by more than 600 Lenovo engineers
delivered worldwide excellence in support of the Beijing
Games. On top of this strong performance, Lenovo
activated a comprehensive on-site marketing program
that marked the recognition of Lenovo as a worldwide
brand and featured exciting interactive experiences
highlighting Lenovo’s technology innovations.
Building on the success of its sponsorships of the
Beijing Olympic Games, the Group partnered with motor
racing’s Formula One Vodafone McLaren Mercedes
team. Formula One provides an outstanding showcase
for Lenovo’s technology, and keeps Lenovo at the
forefront of an arena where performance counts.
Athletes at the Lenovo i.Lounge in the Olympic village The Lenovo Showcase on the Olympic Green
Lenovo’s trackside signage on display in Malaysia