Lenovo 2009 Annual Report Download - page 24

Download and view the complete annual report

Please find page 24 of the 2009 Lenovo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 156

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156

MANAGEMENT’S DISCUSSION & ANALYSIS
2008/09 Annual Report Lenovo Group Limited
22
IdeaCentre™ A600 – its first all-in-one desktop – in
January 2009. The sleek IdeaCentre A600 all-in-one
features a 21.5-inch frameless screen, and provides
discerning space-conscious and style-conscious users
a modern design that measures only one inch at its
slimmest point. Lenovo also introduced more powerful
desktop computer models such as IdeaCentre K220
and K230 that are aimed at satisfying the computing
appetites of the entire family and providing an exciting
interactive and entertainment computing experience.
The Lenovo H200 desktop rounded out the line-up as a
low-cost and high-value PC designed for customers on
a budget to perform basic computing applications.
REVIEW OF BUSINESS & OPERATIONAL
INITIATIVES
Despite the challenging macro environment during
the 2008/09 fiscal year, the Group stayed focus on
improving cost efficiency and competitiveness and
made steady progress in various areas.
Consumer Business
The Group continued to expand its coverage of the
worldwide consumer market during the 2008/09 fiscal
year with its successful launches in Turkey and Poland
and the enabling of direct web sales in the United
States. Lenovo’s Idea brand PC shipments outside
China increased 96 percent year-on-year, driven by the
successful launch of the IdeaPad netbook series, strong
growth momentum in its key emerging markets and
rapid ramp-up in select mature markets. Lenovo quickly
gained traction and claimed the number one position
in China’s netbook PC market in the second half of
the 2008/09 fiscal year and ranked third in Asia Pacific
overall.
Emerging Markets
During the 2008/09 fiscal year, the Group steadily
expanded into emerging markets and enjoyed year-on-
year share gains in some countries, including Turkey,
Russia and Brazil. In March 2009, the Group took
a significant step in enhancing the development of
emerging markets by creating two new business units -
one focusing on customers in mature markets and the
other focusing on customers in emerging markets. This
realignment of the organizational structure is aimed at
leveraging synergies that exist among similar markets
sharing similar dynamics in customer buying behaviors,
product trends and go-to-market approaches.
ThinkPad W700 mobile workstation