Lenovo 2009 Annual Report Download - page 19
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2008/09 Annual Report Lenovo Group Limited
17
available market opportunities while initiating measures
to alleviate the impact of the decline. For example,
the Group won several significant strategic global
accounts by focusing on back-end execution, customer
experience and segment coverage expansion. At the
same time, Lenovo implemented best practices in its
demand generation efforts targeting mid-market and
public sector customers across the EMEA region while
focusing on sales retention, acquisition and account
development process. Lenovo continued to outgrow
the market in the mid-market segment with solid margin
performance.
Despite the challenging market environment, Lenovo
stayed focused on enhancing its transaction business
model in EMEA. On the commercial side, Lenovo
optimized business partner segmentation and coverage
to achieve better return on resource investment. In
addition to France, the Group expanded into the
ThinkPad SL500 notebook in the classroom
consumer market in Turkey in August 2008 and quickly
drove significant increase in its share of the notebook
market in Turkey to more than 8 percent in the second
half of the 2008/09 fiscal year. In the fourth fiscal quarter,
Lenovo completed its consumer notebook portfolio
build-up in the geography with its successful launch
of IdeaPad netbook computer which has been a very
popular PC form factor across EMEA.
Asia Pacific (excluding Greater China)
In the 2008/09 fiscal year, Asia Pacific (excluding
Greater China) contributed approximately 11 percent
to Lenovo’s overall sales. The growth of the PC market
in this geography slowed down significantly due to the
negative growth of the Indian market in addition to the
impact of the global economic crisis. Lenovo reported a
year-on-year decline of approximately 14 percent in PC
shipments for the year.