Comcast 2012 Annual Report Download - page 45

Table of Contents
Stock Performance Graph
The following graph compares the yearly percentage change in the cumulative total shareholder return on our Class A common
stock and Class A Special common stock during the five years ended December 31, 2012 with the cumulative total returns on the
Standard & Poor’
s 500 Stock Index and with a select peer group consisting of us and other companies engaged in the cable,
communications and media industries. This peer group consists of us (Class A and Class A Special common stock), as well as
Cablevision Systems Corporation (Class A), DISH Network Corporation, DirecTV Inc. and Time Warner Cable Inc. (the “
cable
subgroup”),
and Time Warner Inc., Walt Disney Company, Viacom Inc. (Class B), News Corporation (Class A), and CBS Corporation
(Class B) (the “media subgroup”).
The peer group was constructed as a composite peer group in which the cable subgroup is
weighted 62% and the media subgroup is weighted 38% based on the respective revenue of our Cable Communications and
NBCUniversal segments. The graph assumes $100 was invested on December 31, 2007 in our Class A common stock and Class A
Special common stock and in each of the following indices and assumes the reinvestment of dividends.
Comparison of 5 Year Cumulative Total Return
2008
2009
2010
2011
2012
Comcast Class A
$
93
$
95
$
126
$
139
$
223
Comcast Class A Special
$
90
$
91
$
121
$
139
$
216
S&P 500 Stock Index
$
63
$
80
$
92
$
94
$
109
Peer Group Index
$
73
$
93
$
118
$
130
$
187
Comcast 2012 Annual Report on Form 10-K
42