Comcast 2012 Annual Report Download - page 14

Table of Contents
The majority of our produced and acquired films are initially distributed for exhibition in movie theaters. After their release in movie
theaters, we sell and license our films through various methods. We distribute our films globally by selling them in DVD format to
retail stores, rental kiosks and subscription by mail services, and through digital distributors. We also license our films, including
selections from our film library to cable, broadcast and premium networks, digital distributors and to video-on-demand and pay-per-
view services.
The volume of our content that is made available through digital distributors is increasing as consumers continue to seek alternative
ways to view our content. These methods include the sale of our films through online retailers, such as iTunes, that allow for the
video downloading of a digital copy of a film, and also the licensing of our films to Internet video streaming services, such as Netflix.
Our Filmed Entertainment segment generates revenue primarily from the worldwide distribution of our produced and acquired films
for exhibition in movie theaters, the sale of our owned and acquired films on home entertainment formats, such as DVDs, and the
licensing of our owned and acquired films. We also generate revenue from producing and licensing live stage plays and distributing
filmed entertainment produced by third parties.
Theme Parks
Our Theme Parks segment consists primarily of our Universal theme parks in Orlando and Hollywood. Universal Orlando includes
two theme parks, Universal Studios Florida and Universal’
s Islands of Adventure, as well as CityWalk, a dining, retail and
entertainment complex. Universal Orlando also features three on-
site themed hotels in which we own a noncontrolling interest. Our
Universal theme park in Hollywood consists primarily of Universal Studios Hollywood. In addition, we receive fees from third parties
that own and operate the Universal Studios Japan theme park in Osaka, Japan and the Universal Studios Singapore theme park on
Sentosa Island, Singapore for the licensing of the right to use the Universal Studio brand name and other intellectual property, and
other services. We also own a water park, Wet ‘n Wild, located in Orlando.
Our Theme Parks segment licenses the right to use a substantial amount of intellectual property from third parties for its themed
elements in rides, attractions, retail outlets and merchandising.
Our Theme Parks segment generates revenue primarily from theme park attendance and per capita spending at our Universal theme
parks in Orlando and Hollywood, as well as from licensing and other fees. Per capita spending includes ticket price and in-
park
spending on food, beverages and merchandise.
Competition
All of our businesses operate in intensely competitive industries and compete with a growing number of companies that provide a
broad range of communication, entertainment and information products and services to consumers. Technological changes are
further intensifying and complicating the competitive landscape and consumer behavior. For example, companies continue to
emerge that offer services and devices that enable digital distribution of movies, television shows and other video programming, and
wireless services and devices continue to evolve. Moreover, newer services that distribute video programming are also beginning to
produce or acquire their own original content. These new alternative methods for the distribution, sale and viewing of content have
been, and will likely continue to be, developed, and will continue to further increase the number of competitors we face.
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Comcast 2012 Annual Report on Form 10-
K