Chrysler 2008 Annual Report Download - page 80

Report on Operations CNH 79
finance leases, operating leases, credit cards, equipment rental
programs and insurance products. Differentiated financial
services are offered for both the Agricultural Equipment and
Construction Equipment businesses.
In North America, the activity is run by captive financial
services companies that support the Sector’s sales through
dealer financing, end-customer financing, and medium and
long-term rental. CNH Capital also offers financial services for
Maserati in the United States.
In Europe, the end-customer financing activity is mainly run by
CNH Capital Europe S.a.S., a joint-venture with BNP Paribas
Group that operates in Italy, France, Germany, the United
Kingdom and Austria (CNH holds a 49.9% stake and accounts
for the joint venture using the equity method). Vendor
programmes with banking partners are also in place in France
and Spain.
Dealer financing and the end-customer financing activities not
managed through the joint venture with BNP Paribas are
managed through the fully owned subsidiary CNH Financial
Services.
In Brazil, Banco CNH Capital S.A., a captive financial services
company, offers both dealer and end-customer financing. For
end-customer financing, the company mainly serves as
intermediary for funding provided by the Brazilian
Development Bank (BNDES), a federally-owned company
connected to the Brazilian Ministry of Development, Industry
and Foreign Trade.
In Australia, CNH offers financial services (both dealer and end-
customer financing) through captive financial services
companies.
In Mexico, CNH Capital holds a 49% stake in a joint venture
offering financial services to dealers and customers.
In Latin America, it introduced the new E215B 48 metric ton
Tier III crawler excavator and the D150B crawler dozer with full
hydrostatic transmission. The D150B powertrain features a new
CNH Common Rail engine with 12% greater maximum power
while offering 10% greater fuel efficiency. It introduced new
models of graders, telehandlers and skid steer loaders in the
Latin American market and new crawler excavators and
graders in Rest-of-World markets.
New Holland Construction also launched two pipe-laying dozer
models in North America, the D85B and D95B as well as
launching the E385B and E485B demolition series excavators
with Tier 3 engines and new hydraulics. The demolition
segment continues to expand in response to customer
requirements for efficient machines that can excel in this
specific segment but are flexible enough to be used for
standard excavator applications.
Services
In 2008, CNH continued to focus its efforts on the sales
network and customer assistance.
Case IH Agriculture continued its North American roll out of
“Max ServiceSM”, a customer support network working with
dealers to held minimise customer downtime and maximise
productivity.
Case Construction launched customer assistance call centres
for the U.S., Canada, the U.K., France, Germany and Spain and
a training centre was opened in Shanghai, China to provide
certified training programmes for up to 400 mechanics. The
brand also rolled out a new web-based training programme for
its dealers.
CNH offers Financial Services in North America, Europe, Brazil
and Australia through a comprehensive range of financial
products such as sales network and end-customer financing,