Cablevision 2014 Annual Report Download - page 9

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customers represent approximately 11 thousand total, 10 thousand video, 9 thousand high-speed data and 7 thousand
voice customers. Because of Superstorm Sandy, we suspended our normal collection efforts and non-pay disconnect
policy during the fourth quarter of 2012. As a result, the customer information in the table above includes delinquent
customer accounts that exceeded our normal disconnect timeline. Of these delinquent accounts, we estimated the number
of accounts that we believed would be disconnected in 2013 as our normal collection and disconnect procedures resumed
and our customer counts as of December 31, 2012 were reduced accordingly (27 thousand total, 24 thousand video, 23
thousand high-speed data and 19 thousand voice customers).
Subscriber Services
Video Services
Our cable systems offer a government mandated broadcast basic level of service which generally includes local over-the-air
broadcast stations, such as network affiliates (e.g., ABC, NBC, CBS, FOX), and public, educational or governmental channels.
All of our cable systems also offer an expanded basic package of services, generally marketed as "The Optimum Value Package",
which includes, among other programming, news, information, entertainment, and sports channels such as, Fox News Channel,
CNBC, TLC, ESPN, AMC, the Disney Channel, and regional sports networks such as MSG Network. For additional charges, our
cable systems provide premium services such as HBO, Showtime, Cinemax, Starz, Encore and The Movie Channel, which may
be purchased either individually or in tiers.
Our digital video programming services currently offered to subscribers, branded "Optimum" TV, include:
• Up to 610 standard definition and high definition ("HD") entertainment channels,
• 90 premium movie channels including multiplexes of HBO, Showtime, Cinemax, Starz, Encore and The Movie Channel,
• Access to on-demand movies and other programming, including shows from the top broadcast and cable networks, and
subscription on-demand,
• 50 channels of uninterrupted commercial-free digital music from Music Choice,
• Seasonal sports packages from the National Basketball Association, National Hockey League, Major League Baseball,
Major League Soccer, college football and basketball, plus a sports and entertainment package with over 40 channels,
• Up to 108 international channels from around the world,
• Up to 169 channels available in HD, including local broadcast affiliates, local sports channels, premium networks such
as HBO and various other cable networks,
• A collection of enhanced television applications including News 12 Interactive (not available in Litchfield, Connecticut),
Newsday TV (Long Island only), Newsday Cars and Newsday Homes, MSG Interactive, MSG Varsity Interactive and
Tag Games.
• Mobile access to content from 149 networks, including News 12, HBO, Starz ESPN, The NFL Network and The Disney
Channel, via the Internet and phone/tablet app experiences,
• Multi-Room DVR, a remote-storage digital video recorder ("DVR") providing subscribers the ability to record 15 shows
simultaneously while watching any live or pre-recorded show. Recordings can be played back on any digital set top box
in the home. We continue to offer a set top box DVR service giving subscribers the ability to record, pause and rewind
live television.
The Optimum App, available for the iPad, iPhone, iPod touch, laptop, Kindle Fire and select Android phones and tablets, extends
the Optimum television experience to these devices. App features, depending on the platform, include the ability to watch live
TV, stream on-demand titles and use the device as a remote to control the customer's digital set top box while inside the home.
The App also allows customers to browse Optimum's program guide, search for programming, and schedule DVR recordings,
inside and outside the home.
Packaging of our video product includes options with programming to suit the needs of our individual customers. Offerings include
various levels of programming including premium channels, news, sports, children's programming, general entertainment,
international channels and digital music at various price points.
Since our cable systems have been upgraded to provide advanced digital video services, our sales and marketing efforts are primarily
directed toward retaining our existing customers and increasing our penetration to homes passed for all of our existing services.
We market our video services through in-person selling, as well as telemarketing, direct mail advertising, promotional campaigns
and local media and newspaper advertising.