Cablevision 2014 Annual Report Download - page 8

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Channel, Starz, Encore and Cinemax. We also offer interactive video service, which enables customers to receive video on demand
and subscription video on demand services, as well as interactive entertainment and advertising services.
Our Cable segment revenues are derived principally from monthly fees paid by subscribers. In addition to recurring subscriber
revenues, we derive revenues from the sales of pay-per-view movies and events, video-on-demand and subscription video-on-
demand program services, from the sale of advertising time on advertiser supported programming and from installation, equipment
charges and other fees. We also provide high-speed data services using our broadband network. High-speed data services are
provided to residential and small business customers through a cable modem device. The high-speed data service is marketed as
"Optimum Online". We offer VoIP services to our residential and small business Optimum Online customers, marketed as "Optimum
Voice". Our video, high-speed data and VoIP services accounted for 53%, 22% and 14%, respectively, of our consolidated revenues,
net of inter-segment eliminations, for the year ended December 31, 2014. Certain services and equipment provided by substantially
all of our cable systems are subject to regulation. See "Regulation".
The following table sets forth certain statistical data regarding our video, high-speed data and VoIP operations as of the dates
indicated:
As of December 31,
2014 2013 2012 (e)
(in thousands, except per customer amounts)
Total customers (a)........................................................................................ 3,118 3,188 3,230
Video customers (b)...................................................................................... 2,681 2,813 2,893
High-speed data customers............................................................................ 2,760 2,780 2,763
Voice customers............................................................................................. 2,229 2,272 2,264
Serviceable passings (c) ................................................................................. 5,046 5,034 4,979
Penetration:
Total customers to serviceable passings........................................................ 61.8% 63.3% 64.9%
Video customers to serviceable passings....................................................... 53.1% 55.9% 58.1%
High-speed data customers to serviceable passings...................................... 54.7% 55.2% 55.5%
Voice customers to serviceable passings....................................................... 44.2% 45.1% 45.5%
Average Monthly Revenue per Customer ("RPC") (d).............................. $ 155.20 $ 147.34 $ 137.51
(a) Represents number of households/businesses that receive at least one of the Company's services.
(b) Video customers represent each customer account (set up and segregated by customer name and address), weighted equally
and counted as one customer, regardless of size, revenue generated, or number of boxes, units, or outlets. In calculating
the number of customers, we count all customers other than inactive/disconnected customers (see footnote (e) below).
Free accounts are included in the customer counts along with all active accounts, but they are limited to a prescribed
group such as our current and retired employees. Most of these accounts are also not entirely free, as they typically
generate revenue through pay-per-view or other pay services. Free status is not granted to regular customers as a promotion.
We count a bulk commercial customer, such as a hotel, as one customer, and do not count individual room units at that
hotel. In counting bulk residential customers, such as an apartment building, we count each subscribing family unit within
the building as one customer, but do not count the master account for the entire building as a customer.
(c) Represents the estimated number of single residence homes, apartment and condominium units passed by the cable
distribution network in areas serviceable without further extending the transmission lines. In addition, it includes
commercial establishments that have connected to our cable distribution network.
(d) RPC is calculated by dividing the average monthly U.S. generally accepted accounting principles ("GAAP") revenues
for the Cable segment for the fourth quarter of each year presented by the average number of total customers served by
our cable systems for the same period.
(e) Amounts exclude customers that were located in the areas most severely impacted by Superstorm Sandy who we were
unable to contact and those whose billing we decided to suspend temporarily during restoration of their homes. These