Berkshire Hathaway 2010 Annual Report Download - page 65

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Notes to Consolidated Financial Statements (Continued)
(21) Business segment data (Continued)
gains/losses or amortization of purchase accounting adjustments in assessing the performance of reporting units. Collectively,
these items are included in reconciliations of segment amounts to consolidated amounts.
Business Identity Business Activity
GEICO Underwriting private passenger automobile insurance mainly
by direct response methods
General Re Underwriting excess-of-loss, quota-share and facultative
reinsurance worldwide
Berkshire Hathaway Reinsurance Group Underwriting excess-of-loss and quota-share reinsurance for
insurers and reinsurers
Berkshire Hathaway Primary Group Underwriting multiple lines of property and casualty
insurance policies for primarily commercial accounts
Burlington Northern Santa Fe Operates one of the largest railroad systems in North
America
BH Finance, Clayton Homes, XTRA, CORT and other financial
services (“Finance and financial products”)
Proprietary investing, manufactured housing and related
consumer financing, transportation equipment leasing and
furniture leasing
Marmon An association of approximately 130 manufacturing and
service businesses that operate within 11 diverse business
sectors
McLane Company Wholesale distribution of groceries and non-food items
MidAmerican Regulated electric and gas utility, including power
generation and distribution activities in the U.S. and
internationally; domestic real estate brokerage
Other businesses not specifically identified with reportable business segments consist of a large, diverse group of
manufacturing, service and retailing businesses.
Business Activity Business Identity
Manufacturing Acme Building Brands, Benjamin Moore, H.H. Brown Shoe
Group, CTB, Fechheimer Brothers, Forest River, Fruit of the
Loom, Garan, IMC, Johns Manville, Justin Brands, Larson-
Juhl, MiTek, Richline, Scott Fetzer and Shaw Industries
Service Buffalo News, Business Wire, FlightSafety, International
Dairy Queen, Pampered Chef, NetJets and TTI
Retailing Ben Bridge Jeweler, Borsheims, Helzberg Diamond Shops,
Jordan’s Furniture, Nebraska Furniture Mart, See’s Candies,
Star Furniture and R.C. Willey
63