Anthem Blue Cross 2002 Annual Report Download - page 18

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14
We have a responsibility to identify and help fix those things that are currently
broken in our health care system. By working with physicians, hospitals,
businesses, government and community leaders, we can help create a health
care system that truly addresses the need for affordability, access and quality.”
“
Marjorie Dorr
President
Anthem Blue Cross and Blue Shield
East Region
a picture of health
Anthem’s picture of health has many faces.
•A mother in New Hampshire who delivered a healthy baby after an Anthem Blue Cross and Blue
Shield nurse helped guide her through the health care system during a difficult pregnancy.
•Physicians in Ohio whose participation in an innovative Anthem program helps bring even higher
quality care to their patients.
•A small business owner in Colorado who can continue to provide health benefits to his employees
thanks to new Anthem products.
•A Virginia member whose quality of life has improved since Anthem’s care management program
helped her learn how to manage her chronic asthma.
At Anthem, the needs of our customers are a top priority. Our focus on health care quality
and distinctive service allowed us to produce positive results for more than 11 million members
of Anthem health plans throughout our nine states, for the health care professionals and facilities
that provide care, and for the communities in which we live and work.
Our membership growth remained strong in 2002. We grew our existing membership by
8 percent, again outperforming our peer group of publicly traded health benefits companies.
This reflects high levels of customer confidence and satisfaction, broad acceptance of our product
portfolio, and the power of our Blue Cross and Blue Shield brand identity.
We understand that health care is local. And our focus on local and regional operations
enabled us to identify and address the unique needs of our customers, whether they are in
New England, the Southeast, the Midwest or the West.
Our acquisition of Trigon, a highly successful Blue Cross and Blue Shield plan in
Virginia, brought us together with another leader in health benefits to create our fourth region.
Our core values, the strong traditions of the Blue Cross and Blue Shield system and our
own commitment to achieve results with integrity allowed us to remain financially strong
while investing in new products, technology and programs to meet the growing needs of a
diverse marketplace.
Throughout the year, we remained focused on our mission: To Improve the Health of
the People We Serve.