ADT 2015 Annual Report Download - page 87

FORM 10-K
Luis Orbegoso
Age 45
Mr. Orbegoso was appointed the Company’s President of business in September 2014. He is responsible for
developing and executing ADT’s strategy to grow its share of security and automation customers in the small and
mid-sized business market. He joined ADT in May 2013 as Senior Vice President of small business, and in
October 2013 he was appointed as President of small business. Previously Mr. Orbegoso served as President of
the Global Fire Detection and Alarm segment for United Technologies Corporation (“UTC”) Climate, Controls
and Security. He previously served as President of Lenel Systems International, a division of UTC’s Fire and
Security segment. Prior to joining UTC in 2008, Mr. Orbegoso spent 13 years with General Electric in a variety
of sales, marketing and general management roles, culminating as Chief Marketing Officer of GE Equipment
Services. He holds a Bachelor of Science in Mechanical Engineering from the University of Cincinnati and a
Master of Business Administration from Northwestern University’s Kellogg School of Management.
Arthur Orduña
Age 50
Mr. Orduña is the Company’s Senior Vice President and Chief Innovation Officer, leading the Company’s
vision for innovation and product development. He is responsible for building the strategic roadmap for new and
existing solutions, defining product architecture and positioning ADT as a partner of choice for key technology
companies. Prior to joining ADT in October 2012, he worked for Canoe Ventures, LLC, a joint venture founded
by the top six U.S. cable companies, first serving as Chief Technology Officer then Chief Product Officer. He
was responsible for building a national data and interactive services platform, developing product and technology
strategies, and launching new applications and services with key partners including Comcast Cable, NBC-
Universal, Time Warner Cable and Cox Communications. Prior to joining Canoe Ventures, Mr. Orduña was
Senior Vice President of Policy & Product for Advance/Newhouse—Bright House Networks. Earlier in his
career, he served as Vice President of Product & Marketing for Canal+ Technology U.S./Vivendi-Universal, and
also Vice President of Product & Marketing for Integrated Systems Inc./Diab-SDS before its acquisition by Wind
River Systems/Intel. He holds a Bachelor of Arts from Cornell University.
Item 1A. Risk Factors.
In addition to risks and uncertainties in the ordinary course of business that are common to all businesses,
important factors that are specific to our industry and the Company could have a material and adverse impact on
our business, financial condition, results of operations and cash flows. You should carefully consider the risks
described below and in our subsequent periodic filings with the SEC. The following risk factors should be read in
conjunction with “Management’s Discussion and Analysis of Financial Condition and Results of Operations”
and the Consolidated Financial Statements and related notes in this Annual Report on Form 10-K.
Risks Relating to Our Business
Our future growth is dependent upon our ability to keep pace with rapid technological and industry
changes in order to develop or acquire new technologies for our products and service introductions that
achieve market acceptance with acceptable margins.
Our business operates in markets that are characterized by rapidly changing technologies, evolving industry
standards, potential new entrants and changes in customer needs and expectations. For example, a number of
cable and other telecommunications companies and large technology companies with home automation solutions
offer interactive security services that are competitive with our products and services. If these services gain
greater market acceptance and traction, our ability to grow our business, in particular our ADT Pulse®offering,
could be materially and adversely affected. Accordingly, our future success depends in part on our ability to
accomplish the following: identify emerging technological trends in our target end-markets; develop, acquire and
maintain competitive products and services that capitalize on existing and emerging trends; enhance our existing
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