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FORM 10-K
marketing, advertising, brand management, insights, retail, partnership, and sponsorship activities for consumer
and small business. Before joining Nokia she held various marketing leadership positions in Fortune 100
organizations including Senior Vice President, Marketing and Brand Management for Verizon Communications,
Inc. and Chief Marketing Officer, e-consumer for Citigroup. Ms. DeVard is a Director of Belk Stores and holds a
Master of Business Administration in Marketing from Atlanta University Graduate School of Business and a
Bachelor of Arts in Economics from Spelman College.
Mark Edoff
Age 57
Mr. Edoff is the Company’s Senior Vice President of Business Operations Optimization. He is responsible
for increasing efficiency and driving overall business process improvements in the Company. Prior to the
separation from Tyco in September 2012, Mr. Edoff served as Vice President and Chief Financial Officer of
Tyco Security Solutions from October 2010 until the restructuring of the segment in fiscal year 2012. He joined
Tyco in 2003 as Vice President and Corporate Controller for the former Tyco Fire & Security business. In 2004,
Mr. Edoff assumed the role of Chief Financial Officer for ADT North America, which included responsibility for
the combined residential and commercial security business. Previously, he served as the Director of Finance and
Principal Accounting Officer for The Gillette Company. Before joining Gillette, he had a 15-year career with
KPMG, where he was a Partner in the Assurance practice. Mr. Edoff holds a Bachelor of Science in Business
Administration from Northeastern University and is a Certified Public Accountant.
Alan Ferber
Age 48
Mr. Ferber was appointed the Company’s President of the residential business in October 2013. He is
responsible for driving growth in the residential market through marketing, sales and exceptional customer
service. He joined ADT in April 2013 as Senior Vice President and Chief Customer Officer, responsible for
developing strategies and executing programs designed to create and sustain a superior experience for ADT
customers. Previously, Mr. Ferber served as Chief Strategy and Brand Officer at U.S. Cellular. During his 11-
year career with U.S. Cellular, he held various senior leadership roles in sales, marketing and operations,
including Executive Vice President of Operations, Chief Marketing Officer and Vice President of Marketing and
Sales Operations. He joined U.S. Cellular from Traq Wireless, a start-up management software and service
provider he co-founded and built into a 100-employee, venture capital-backed company. Earlier in his career,
Mr. Ferber held positions with Ameritech Corporation and First Chicago Corporation (now part of JPMorgan
Chase & Co.). He holds a Bachelor of Arts from the University of Michigan and a Master of Business
Administration from Northwestern University’s Kellogg School of Management.
Michael Geltzeiler
Age 57
Mr. Geltzeiler was appointed the Company’s Senior Vice President and Chief Financial Officer in October
2013. He is responsible for all aspects of finance, treasury and investor relations and ADT’s financial strategy to
help grow its business operations and create stockholder value. Before joining ADT, Mr. Geltzeiler served as
Chief Financial Officer and Group Executive Vice President at NYSE Euronext from 2008 to November 2013.
From 2001 to 2008, he was an executive at The Reader’s Digest Association, Inc., as Chief Financial Officer for
six years, then as President of School and Educational Services. Previously, he served in financial leadership
roles at ACNielsen Corporation, including Chief Financial Officer of Marketing Services and Corporate
Controller and Chief Financial Officer, EMEA Region; and in a variety of senior finance positions both in the
U.S. and abroad for Dun & Bradstreet. Mr. Geltzeiler holds a Bachelor of Science in Accounting from the
University of Delaware, a Master of Business Administration in Finance from New York University’s Stern
School of Business, and a CPA certification in the State of New York.
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