Xerox 2006 Annual Report Download - page 13

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XEROX ANNUAL REPORT 2006
11
Shutterfly was looking for a strategic partner who
could help sustain their staggeringly high volumes
with the highest quality and consistency. They wanted
experts who could show their team how to minimize
downtime and maximize throughput. They wanted
a business partner who shared their relentless pursuit
of delighting customers.
Shutterfly chose Xerox, and its iGen3®110
Digital Production Presses with recently introduced
image-improving software. It captures the deepest
blues in beach vacation photos to the palest
pinks in a newborn’s first close-up. And it makes
it easier for Shutterfly’s people to know when to
make adjustments to maintain these many hues.
“Tough customers” by their own admission, the
Shutterfly team is intently focused on preserving
the smiles on the millions of family faces entrusted to
them. In Xerox they have found a kindred spirit – every
bit as demanding, and equally single-minded about
keeping the customer smiling.
Magical photographic stories,
told perfectly every time.
In 1999, they started as an online resource to
help photography enthusiasts print the photos from
their new digital cameras. They have become the
preeminent Internet-based service for social expression
and personal publishing.
They’re Shutterfly. And every year they help millions of
people tell the stories of their lives by making it easy
and fun for them to upload, edit, enhance, organize,
find, share, print and preserve their digital photos.
Shutterfly’s printed products include personalized
photo books, children’s story books, greeting cards,
calendars and other custom photo gifts.
Imagine an enormous room full of presses – the
largest all-digital lab in the world – operating around
the clock with periodic maintenance being attended to
with the speed of racecar pit crews. That’s Shutterfly
at the height of their busiest seasons. They’re not
about to trust the timeliness and quality of all those
cherished images to just anyone.