Xerox 2006 Annual Report Download - page 11

Download and view the complete annual report

Please find page 11 of the 2006 Xerox annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 116

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116

XEROX ANNUAL REPORT 2006
9
Understanding customers
better – serving them best.
The leading European IT provider, Fujitsu Siemens
Computers (FSC) has customers in more than 170
countries. So, as you might expect, communicating
effectively in its customers’ many languages is
tantamount to fulfilling its corporate vision of
“Understanding you better – serving you best.”
When you multiply these many languages by FSC’s
extensive portfolio of products that includes PCs,
notebooks, workstations, pen tablet PCs and
handhelds, you can begin to appreciate the enormity
of the task of producing user manuals for these
many devices. Not only do the manuals need to be
technically precise, they also need to be engaging,
conversational and easy to understand.
That’s why FSC chose Xerox for the lifecycle
management of its user manuals, which includes
consulting on design and editorial content, translating
the manuals into as many as 29 languages and
managing all print fulfillment.
Xerox introduced a content management system
that instantly refreshes informational copy across all
languages by identifying and translating key common
words and phrases. If a phrase is repeated in context,
it automatically updates all versions. If a phrase is out
of context, it applies logic to adapting it. The system
also refreshes and integrates diagrams and pictures
to suit evolving content.
To reduce time to market, Xerox also introduced
local operations close to each FSC plant so that
100 percent of all printed material could be delivered
within hours of the times requested.
The translation of manuals is one of many projects
Xerox undertakes on behalf of FSC. As with other
key global accounts, Xerox has appointed a Client
Managing Director for Siemens group of companies,
who, as the one go-to point of ownership, leads all
partnership endeavors.
After a flawless conversion from the existing method,
the initiative immediately delivered cost savings of
25-30 percent, with recent savings approaching 45
percent. Just as significant has been the nonexistent
disruption to customer satisfaction.
Those are results worth noting. In any language.