Vodafone 2008 Annual Report Download - page 30

Fixed services
During the 2008 financial year, Vodafone pursued the
development of fixed broadband services in many of the Group’s
markets, in order to provide customers with data and fixed voice
solutions to meet their total communications needs, mainly
through Digital Subscriber Line (“DSL”) technology. As a result,
fixed broadband active lines have increased to 3.6 million at
31 March 2008, up from 2.1 million active lines one year earlier.
In December 2007, Vodafone completed the acquisition of
Tele2 in Italy and Spain (“Tele2”), which had almost 800,000
fixed broadband customers. Vodafone branded consumer fixed
broadband offers were also launched in Greece, the Netherlands,
Portugal, New Zealand and Egypt during the 2008 financial year.
Business fixed broadband offers have been recently launched in
the Czech Republic and in Italy, while a fixed broadband WiMax
offer was launched in Malta.
Other services
Mobile advertising
The Group has been extending its business model to generate
revenue from mobile advertising by partnering with advertising
specialists in individual markets. Vodafone introduced mobile
advertising in nine markets and the core capabilities continue to
be developed, such as WAP banners and messaging formats, as
well as more sophisticated targeting offers.
A critical area of activity required to grow the market is the
development of common standards that can be adopted by
all market participants. Vodafone is taking a leading role in
this activity, which has achieved its first results:
Banners for WAP display formats have been defined by the
Mobile Marketing Association (MMA);
Messaging format definition activity has recently commenced;
and
Agreement was reached in the UK between Vodafone, O2,
Orange, T-mobile and Hutchison to progress an inter-operator
standard for mobile advertising in the 2008 calendar year.
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Products and Services continued
Business managed services
As part of the total communications strategy, Vodafone is
offering our business customers solutions which meet
a wider variety of their communications needs, and also
developing new ways of enabling them to mobilise and increase
the efficiency of their workforce. Vodafone is at the forefront of
the market in a number of these solutions, including:
secure remote access – a service enabling customer
employees to access their network through their laptop,
on the move, both while in their home country and
when roaming; and
applications – many software programs have been developed
for use on mobile devices and Vodafone can integrate these
into the customer’s mobile portfolio. These applications can
satisfy many needs, such as:
enabling a workforce to have up to date sales
information fully aligned across the business and
available at any time, anywhere; and
providing workforce scheduling to mobile employees
which can be updated centrally and in real time, ensuring
the customer can satisfy all their own customer needs
quickly and efficiently.
These solutions open up a new revenue stream for Vodafone
by providing an end to end solution, integrating these into
the customer’s infrastructure and subsequently managing
the service.
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To assist customers in
meeting their total
communications needs
and to provide
additional revenue
streams to the Group,
Vodafone has
diversified and
expanded the services
it provides.
Fixed line revenue
£1,874m
(2007: £1,580m, 2006: £1,391m)
Over one
billion advert
impressions
in the year to 31 March 2008
28 Vodafone Group Plc Annual Report 2008
Vodafone – Business
Vodafone – Business
Fixed services
An increased number of fixed broadband offerings allow
the Group to assist customers in meeting their total
communications needs.
Business managed services
Vodafone is developing new ways of enabling business
customers to mobilise and increase the efficiency of
their workforce.
Fixed and other
Mobile advertising
Vodafone has been extending its business model to
generate revenue from advertising by partnering with
advertising specialists in individual markets.