Vodafone 2008 Annual Report Download - page 11

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Vodafone Group Plc Annual Report 2008 9
Services
100
80
60
40
20
0
Vodafone’s core service to
customers is to provide mobile
voice communications
Text, picture and video messaging
on mobile devices
Provides email, mobile
connectivity and internet
on your mobile
Fixed broadband offerings
to meet customers’ total
communications needs
Analysis of Group service
revenue 2008 (%)
Contribution to Group
service revenue
growth 2008 (%)
Voice 75 Voice 63
Messaging 12
Messaging 12
Data 18
Fixed line 7
Data 7
Fixed line 6
2008 revenue by service
Voice Messaging Data Fixed line & other
SMS usage
(billions of messages)
131.4
PC connectivity devices
(millions)
2.7
Fixed broadband customers
(millions)
3.6
Outgoing minutes usage
(billions of minutes)
282.9
Voice
£bn Growth %
24.9 11.7
Messaging
£bn Growth %
4.1 13.7
Data
£bn Growth %
2.2 52.7
Fixed line & other
£bn Growth %
1.9 19.9
Group service revenue
£bn Growth %
33.0 14.4