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The Group has a significant global presence in 25 countries through equity interests and a further
42 countries through partner market arrangements. The Group is organised in two geographic regions –
Europe and EMAPA – with the objective of aligning operations with the Group’s strategy and focusing
the Group’s businesses according to different market and customer requirements.
Group at a Glance
Europe
Revenue stimulation and cost reduction in Europe
The Group’s strategy is to drive additional usage and
revenue from core mobile voice and messaging services,
which represent around 80% of revenue in Europe today,
and to reduce its cost base.
The Europe region includes the Group’s principal mobile
subsidiaries located in Germany, Spain and the UK, its
principal joint venture in Italy, as well as the Group’s
principal fixed line telecommunications subsidiary in
Germany. Other businesses in the European region
comprise Albania, Greece, Ireland, Malta, the Netherlands
and Portugal, as well as its associated undertaking
in France.
Partner markets
Partner markets are operations in which the Group has
entered into a partnership agreement with a local mobile
operator, enabling a range of Vodafone’s global products and
services to be marketed in that operator’s territory. Under the
terms of these partner market agreements, the Group and its
partners cooperate in the development and marketing of
certain services, often under dual brand logos. The Group’s
partner market strategy enables the Group to implement its
global services in new territories, extend its brand reach into
new markets and create additional revenue without the need
for equity investment.
Customer market share (%)
At 31 December 2007
35 33 31 24
Germany
Italy
Spain
UK
All the Group’s mobile subsidiaries in Europe and the joint
venture in Italy operate under the brand name ‘Vodafone’.
The Group’s fixed line subsidiary operates as Arcor and the
Group’s associated undertaking in France operates as SFR
and Neuf Cegetel.
Similar arrangements also exist with a number of the Group’s
joint ventures, associated undertakings and investments.
The results of partner markets are included within common
functions, together with the net result of unallocated central
costs and recharges to the Group’s operations, including royalty
fees for the use of the Vodafone brand. Partnership agreements
in place at 31 March 2008, excluding those with the Group’s joint
ventures, associated undertakings and investments, are shown in
the table. Since 31 March 2008, the Group has entered into four
further partner market agreements.
Size of circle
Number of proportionate
mobile customers (’000)
Subsidiary
Joint venture
Associate
Greece
5,454
UK
18,537
Germany
34,412
Italy
23,068
Portugal
5,209 Albania
1,130
Spain
16,039
Ireland
2,264
Malta
200
France
8,278
Netherlands
4,252
12 Vodafone Group Plc Annual Report 2008
Vodafone – Executive Summary