Vodafone 2008 Annual Report Download - page 15

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EMAPA
Deliver strong growth in emerging markets
The Group’s focus is to build on its strong record of
creating value in emerging markets where average
market penetration is relatively low, offering
significant customer and revenue growth potential.
Notes:
(1) Partnership through America Móvil.
(2) Partnership includes Bermuda and the following countries within the Caribbean: Anguilla, Antigua and Barbuda, Aruba, Barbados, Bonaire, Curaçao, the Cayman Islands, Dominica, French West Indies, Grenada,
Jamaica, Haiti, St Lucia, St Kitts and Nevis, St Vincent, Trinidad and Tobago, Turks and Caicos Islands and British Guyana.
The EMAPA region covers Eastern Europe, Middle East,
Africa and Asia, Pacific and Affiliates, and includes the
Group’s subsidiary operations in the Czech Republic,
Hungary, Romania, Turkey, Egypt, India, Australia and
New Zealand, joint ventures in Poland, Kenya, South
Africa and Fiji, an associated undertaking in the US
and the Group’s investments in China and India.
The Group’s subsidiaries in EMAPA operate under
the ‘Vodafone’ brand. The joint ventures, associated
undertakings and investments operate under the
following brands: China – China Mobile; Fiji – Vodafone;
India – Airtel; Kenya – Safaricom; Poland – Plus;
South Africa – Vodacom; US – Verizon Wireless.
Customer market share (%)
At 31 December 2007
48 17 39 26
Egypt
India
Romania
Turkey
26
US
Egypt
7,738
Kenya
4,092
South Africa
15,368
Fiji
223
New Zealand
2,366
Poland
2,653
Czech Republic
2,698
Australia
3,690
India
29,558
Romania
8,921
Hungary
2,340
Size of circle
number of proportionate
mobile customers (’000)
Subsidiary
Joint venture
Associate
Investment
China
12,588
US
30,230
Turkey
16,935
Country Operator
Argentina CTI Móvil(1)
Austria A1
Bahrain Zain
Belgium Proximus
Brazil Claro(1)
Bulgaria Mobiltel
Caribbean(2) Digicel
Chile Claro(1)
Colombia Comcel(1)
Croatia VIPnet
Cyprus Cytamobile-Vodafone
Denmark TDC
Ecuador Porta(1)
Country Operator
Luxembourg LUXGSM
Malaysia Celcom
Mexico Telcel(1)
Nicaragua Claro(1)
Norway TDC
Paraguay Claro(1)
Peru Claro(1)
Singapore M1
Slovenia Si.mobile-Vodafone
Sri Lanka Dialog
Switzerland Swisscom
Uruguay Claro(1)
Country Operator
El Salvador Claro(1)
Estonia Elisa
Finland Elisa
Guatemala Claro(1)
Guernsey Airtel-Vodafone
Honduras Claro(1)
Hong Kong SmarTone-Vodafone
Iceland Vodafone
Indonesia XL
Japan SoftBank
Jersey Airtel-Vodafone
Latvia Bité
Lithuania Bité
Vodafone Group Plc Annual Report 2008 13