Target 2012 Annual Report Download - page 7

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TARGET 2012 ANNUAL REPORT | 5
an eye for design and a
passion for partnerships
We’re renowned as a purveyor of cheap chic and added a few
exciting new collaborations in 2012 to our already impressive list
of partnerships. In spring, we teamed up with celebrated designer
Jason Wu for an affordable, limited-edition collection of apparel and
accessories. With The Shops at Target, the owners of unique, locally
loved shops from around the country brought their concepts to life
on our shelves and online through special collections. Influential and
well-respected interior designer, author and TV personality Nate
Berkus added “Target design partner” to his ever-growing resume
with an exclusive line of home décor. And just in time for the busy
holiday season, we joined forces with Neiman Marcus to bring
together 24 of America’s most talented designers for one limited-
edition collection of gifts available simultaneously at both retailers.
exclusively ours
and ever growing
At Target, our owned and exclusive brands have evolved from private
labels to a carefully edited assortment of quality brands guests
seek. These brands are critical to our success because they’re core
to our differentiation strategy, and rank as a top reason guests
shop at Target. These brands also represent a significant portion of
our business. Last year saw continued growth, with Cherokee
joining our list of $1 billion owned and exclusive brands. It also
marked the debut of Threshold, a redesign and re-branding of
Target Home with the goal of giving our home collection a distinct
personality and stronger point of view to meet the expectations of
our design-savvy guests.
amazing
guest experiences
No matter where—or how—they shop with us, guests will
continue to enjoy amazing service. Our company is known for
its Fast, Fun and Friendly culture, and that extends to the way
we treat guests. In 2012, we rolled out our new in-store service
model that elevates the shopping experience, building on the
great guest experience that already sets Target apart. By
encouraging team members to look for chances to create
meaningful, memorable moments for guests, we will continue
to surprise and delight while differentiating Target. And we’re
pleased that our work is being recognized. In early 2013, we were
proud to be ranked fourth in Forrester’s Customer Experience
Index for total Target experience, including stores and online,
one of just 13 companies of 154 to receive an Excellent rating.
Learn more
about our top
owned brands.
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