Target 2012 Annual Report Download - page 19

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full line of food items comparable to traditional supermarkets. Over the past several years, we remodeled many of
our general merchandise stores to expand the food assortment to include perishables and additional dry grocery,
dairy and frozen items. Our digital channels include a wide assortment of general merchandise, including many
items found in our stores and a complementary assortment, such as extended sizes and colors, that are only sold
online.
A significant portion of our sales is from national brand merchandise. Approximately one-third of total sales in 2012
related to our owned and exclusive brands, including but not limited to the following:
Owned Brands
Archer FarmsᓼMarket PantryᓼSpritzȶ
Archer Farmsᓼ Simply BalancedȶMeronaᓼSutton & Dodgeᓼ
Boots & BarkleyᓼPlay WonderᓼThresholdȶ
CircoᓼProspiritᓼup & upᓼ
EmbarkᓼRoom EssentialsᓼWine Cubeᓼ
Gilligan & O’MalleyᓼSmith & HawkenᓼXhilarationᓼ
Exclusive Brands
Assetsᓼ by Sarah Blakely Genuine Kids by OshKoshᓼNate Berkus for Targetᓼ
Auroᓼ by Goldtoe Giada De Laurentiisȶ for TargetᓼNick & Noraᓼ
C9 by ChampionᓼHarajuku Mini for TargetᓼPaul Frankᓼ for Target
ChefmateᓼJust One You made by Carter’s Shaun White
CherokeeᓼKitchen Essentialsᓼ from CalphalonᓼSimply Shabby Chicᓼ
Converseᓼ One StarᓼLiz Langeᓼ for Target Sonia Kashukᓼ
dENiZENȶ by Levi’sᓼMossimoᓼThomas O’Brienᓼ Vintage Modern
Fieldcrestᓼ
Merchandise is also sold through periodic exclusive design and creative partnerships. We also generate revenue
from in-store amenities such as Target Caf´
e, Target Clinic, Target Pharmacy and Target Photo, and leased or
licensed departments such as Target Optical, Pizza Hut, Portrait Studio and Starbucks.
Percentage of SalesSales by Product Category
2012 2011 2010
Household essentials (a) 25% 25% 24%
Hardlines (b) 18 19 20
Apparel and accessories (c) 19 19 20
Food and pet supplies (d) 20 19 17
Home furnishings and d´
ecor (e) 18 18 19
Total 100% 100% 100%
(a) Includes pharmacy, beauty, personal care, baby care, cleaning and paper products.
(b) Includes electronics (including video game hardware and software), music, movies, books, computer software, sporting
goods and toys.
(c) Includes apparel for women, men, boys, girls, toddlers, infants and newborns, as well as intimate apparel, jewelry,
accessories and shoes.
(d) Includes dry grocery, dairy, frozen food, beverages, candy, snacks, deli, bakery, meat, produce and pet supplies.
(e) Includes furniture, lighting, kitchenware, small appliances, home d´
ecor, bed and bath, home improvement, automotive and
seasonal merchandise such as patio furniture and holiday d´
ecor.
Distribution
The vast majority of our merchandise is distributed through our network of 40 distribution centers, 37 in the United
States and 3 in Canada. General merchandise is shipped to and from our distribution centers by common carriers.
In addition, third parties distribute certain food items in the U.S. and Canada. Merchandise sold through Target.com
is distributed through our own distribution network, through third parties, or shipped directly from vendors.
3
PART I