Target 2012 Annual Report Download - page 5

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TARGET 2012 ANNUAL REPORT | 3
new ways to shop
Throughout 2012, we accelerated our investment in our digital
channels and began focusing on thoughtful integration of our
digital and store experiences to meet our guests’ ever-changing
needs. For example, we launched free Wi-Fi in all stores, making it
easier for guests to access digital tools and services, like the Target
app and our QR code programs, to inform their in-store shopping
decisions. We’re finding new ways for guests to shop, through
social shopping programs like Give With Friends, and we’re testing,
and learning from, innovative new technologies like our buzzed-about
shoppable short film that brought our fall marketing campaign to life.
Our continued enhancements to mobile technologies and in-store
digital campaigns, like Target’s Top Toys, earned us Mobile Marketer’s
2012 “Mobile Commerce Program of the Year,” and underscore our
commitment to deliver a seamless, relevant, personalized experience
for our guests across all channels.
crossing borders
and entering new
neighborhoods
Our entry into Canada in 2013 will mark Target’s largest ever
single-year of store openings—a remarkable milestone executed
through global collaboration. While teams have been focused
on the massive makeovers of these former Zellers stores,
developing the systems that will power them and constructing
the three distribution centers that will serve them, we have
been introducing Target to our new guests, delivering a series
of buzz-building events tailored just for them. At the same time,
in the U.S., we opened the first of our small-format CityTarget
stores—five locations in all—in Chicago, Los Angeles, Seattle
and San Francisco. CityTarget offers urban dwellers the same
one-stop shopping convenience and value they love at other
Target locations, but tailored for their lifestyles.
saving our guests
even more
In addition to the great value our guests can find throughout
our assortment every day, guests also continue to love REDcard
Rewards, which allows them to save an extra 5 percent off nearly
all purchases, provides free shipping at Target.com, and offers
the benefit of an additional 30 days for most returns. Thanks in large
part to these great benefits, we added millions of new REDcard credit
and debit accounts in the past year and strengthened our bond with
these guests, driving greater shopping frequency and increased
sales. And, to help all of our guests continue to shop at Target with
confidence, we recently extended our Price Match Guarantee to
include select online retailers, providing just the assurance our guests
need to know they are getting an exceptional value.
our iPhone app was
awarded its third
consecutive Webby,
called by the
New York Times
the “Internet’s
highest honor”