Target 2012 Annual Report Download - page 29

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7MAR201316033131
Comparison of Cumulative Five Year Total Return
0
50
100
150
200
2008 2009 2010 2011 2012 2013
Dollars
Previous Peer Group
Target
S&P 500 Index
Current Peer Group
Fiscal Years Ended
February 2, January 31, January 30, January 29, January 28, February 2,
2008 2009 2010 2011 2012 2013
Target $100.00 $ 55.44 $ 92.63 $ 99.76 $ 93.85 $117.28
S&P 500 Index 100.00 60.63 80.72 97.88 103.10 121.25
Previous Peer Group 100.00 77.50 95.09 106.52 117.91 146.56
Current Peer Group 100.00 77.58 99.38 113.90 126.61 159.53
The graph above compares the cumulative total shareholder return on our common stock for the last five fiscal
years with (i) the cumulative total return on the S&P 500 Index, (ii) the peer group used in previous filings consisting
of 14 general merchandise, department store, food and specialty retailers which are large and meaningful
competitors (Best Buy, Costco, CVS Caremark, Home Depot, J. C. Penney, Kohl’s, Kroger, Lowe’s, Macy’s,
Safeway, Sears, Supervalu, Walgreens, and Walmart) (Previous Peer Group), and (iii) a new peer group consisting
of the 14 companies in the Previous Peer Group and Amazon.com. The change in peer groups was made to be
consistent with the retail peer group used for our definitive Proxy Statement to be filed on or about April 29, 2013.
Both peer groups are weighted by the market capitalization of each component company. The graph assumes the
investment of $100 in Target common stock, the S&P 500 Index, the Previous Peer Group and the Current Peer
Group on February 2, 2008, and reinvestment of all dividends.
13
PART II