Shaw 2013 Annual Report Download - page 15

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S
haw
C
ommunications Inc
.
MANA
G
EMENT’
S
DI
SCUSS
I
O
N AND ANALY
S
I
S
August
,
S
atell
i
te’s
i
nterest
i
n these trans
p
onders
i
s set
f
orth
i
n the table below.
S
atell
i
te Trans
p
onder
s
N
ature of Satellit
e
I
n
te
r
est
Anik G1 16 Ku-band Leased
Anik F2 16 Ku-band Owne
d
6
K
u
-
ba
n
d
L
eased
2
Ku-band
(p
art
i
al
)
Leased
An
i
kF
1
R
28
K
u
-
ba
n
d
L
eased
1 C-band Leased
I
ntelsat
G
alax
y16 1
Ku-band
(p
art
i
al
)
Leased
A more detailed descri
p
tion of each of the
p
rinci
p
al o
p
erations com
p
risin
g
the Com
p
an
y
’s
S
atell
i
te se
g
ment
i
s set
f
orth below
.
S
h
a
w Dir
ect
Shaw Direct is one of three DTH satellite operators licensed by the Canadian Radio-televisio
n
Telecommun
i
cat
i
ons
C
omm
i
ss
i
on
(
the
“C
RT
C
”or
“C
omm
i
ss
i
on”
)
to del
i
ver d
igi
tal subscr
ip
t
i
o
n
v
i
deo and aud
i
o programm
i
ng serv
i
ces
f
rom satell
i
tes d
i
rectly to subscr
i
bers’ homes an
d
businesses. Shaw Direct began its national roll-out of digital DTH services in 1997 and as a
t
Au
g
ust
31
,
2013
had a
pp
rox
i
matel
y90
4,
000
subscr
i
bers.
The market for Shaw Direct’s digital DTH services can be divided into three principa
l
cate
g
ories: households not served b
y
cable and t
yp
icall
y
havin
g
access to a limited number o
f
broadcast serv
i
ces; households underserved b
y
cable
(i
.e. served b
y
cable s
y
stems that o
ff
er
f
ewer than 80 channels); and households that receive full service cable (80 or more channels),
p
rimaril
y
in urban areas. Other
p
otential customers include commercial, institutional and
recreat
i
onal
f
ac
i
l
i
t
i
es
i
nterested
i
nv
i
deo and aud
i
o
p
ro
g
ramm
i
n
g
.
S
haw D
i
rect’s subscr
i
bers
h
ave the option of choosing from a menu of programming packages designed to target and
accommodate subscriber interests,
p
rimar
y
lan
g
ua
g
e, income level and t
yp
e of household. Suc
h
p
acka
g
es are marketed throu
g
h
S
haw D
i
rect and a nat
i
on-w
i
de d
i
str
i
but
i
on network o
f
th
i
rd
party retail locations.
Wi
th the launch o
f
An
i
k
G1 i
n the latter hal
f
o
f 2013, S
haw D
i
rect’s satell
i
te telev
i
s
i
on serv
i
ce
s
capac
i
ty expanded by approx
i
mately
30
percent through the long term lease o
f16
nat
i
ona
l
t
ransponders. The new transponders provide bandwidth for expanded subscriber choice
,
i
nclud
i
n
g
new HD channels and other advanced serv
i
ces. The add
i
t
i
onal trans
p
onders als
o
prov
i
de enhanced serv
i
ce qual
i
ty, act
i
ng as
i
mportant
i
n-orb
i
t back-up capac
i
ty. Dur
i
ng
2013
Shaw Direct continued to install compatible outdoor equipment so that many customers were
able to
i
mmed
i
atel
y
access the new ca
p
ac
i
t
y
once
i
t became ava
i
lable
.
W
ith three satellites (Anik F2, Anik F1R and Anik G1) whose signals are received by subscriber
s
t
hrough an elliptical dish, Shaw Direct offers over 650 digital video and audio channels,
i
nclud
i
n
g
over
210
HD channels.
S
haw D
i
rect’s
p
ro
g
ramm
i
n
g
l
i
ne-u
p
o
ff
ers the ma
j
or
i
t
y
o
f
t
elevision services that are available in Canada, including local over-the-air broadcasters
,
n
ational networks, specialty channels, U.S. and foreign channels, adult programming and
ethn
i
c serv
i
ces. In add
i
t
i
on, dur
i
n
g 2012 S
haw D
i
rect be
g
an to o
ff
er a stream
i
n
g
V
O
D serv
i
c
e
t
hrough the satellite receiver. Shaw Direct’s VOD service currently provides customers with
11