Samsung 2007 Annual Report Download - page 9
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07
Yoon-Woo Lee
Vice Chairman and Chief Executive Officer
Samsung Electronics Co., Ltd.
Second, we will explore new growth engines and reinforce our business structure
We will enhance our core businesses, which have been at the forefront of our determined move to achieve global
excellence, by upgrading our technologies and strengthening our market leadership, while concentrating a great
deal of attention on complimentary new businesses with high growth potential. In addition, we will continue to
explore, with a technologically skilled management team, new growth engines in other promising areas such as
advanced IT solutions and products, energy and the environment, and biotechnology and health.
Third, we will seize opportunities for future growth through a greater emphasis on market-focus from all
levels of management
We will strive to provide rewarding new experiences that enhance the lifestyles of our customers, while
leading markets in the developed world with the introduction of more innovative product offerings, greater
operational efficiencies and superior business models.
Lastly, we will continue our efforts to restructure a company respected and admired by people around the world
We will systematically implement our new management structure by emphasizing transparency, compliance
and greater sensitivity to customer needs, thereby fulfilling our social responsibilities as a company growing
hand-in-hand with shareholders, customers and business partners.
The ultimate goal of Samsung Electronics is to emerge as a global business leader of unparallel determination
and accomplishment, offering new values and a more prosperous future not only to our customers, shareholders
and regional communities, but also to humanity as a whole. All of us at Samsung Electronics stand together,
inseparably linked by a unified commitment to lead the growth of the global electronics industry as a truly
exemplary company, admired by customers worldwide. I would like to welcome the encouragement and
support of customers and shareholders alike in our tireless efforts to recreate ourselves into the most
promising model for becoming what I envision to be “the best of the best.”
SALES REVENUE BY DIVISION
[AS OF THE END OF 2007]
Digital Media
Telecommunication Networks
Digital Appliance / Others
Semiconductor
LCD
25%23%
15%
21%
16%