Samsung 2007 Annual Report Download - page 45

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At Samsung Electronics, satisfying the needs of our customers
is our top priority. By developing innovative products that enhance the
lives of our customers worldwide, we have made pioneering moves
in the digital appliances market, whose impact will be felt for many years
to come. Stylishly designed, well equipped with convenient features, and
environmentally friendly, our digital appliances are tailor-made
with our customers at the forefront of our thinking.
Front-sliding Air Conditioner
Our innovative, front-sliding unit showcases a unique
Biosleep function, keeping body temperature at an opti-
mal level during the three stages of sleep. The unit also
can quickly lower a room’s temperature with its Surround
Cooling System, and includes eco- and health-friendly
features such as an air purification system.
Pioneering the Future of Digital Appliances
Intent on becoming the leading global company in the digital appliance industry, we
are moving aggressively to bolster our capabilities for developing innovative products
and improving market outreach. To achieve this, we are enhancing the competitive edge
of our business by reorganizing our production network, strengthening our R&D depart-
ment, and expanding our high-end product lineups. To further increase profitability, we
are also investing in the development of premium appliances in the side-by-side refriger-
ator, system air conditioner and drum washing machine segments, while underscoring
our commitment to quality. As a market leader in advanced digital appliances, we are
committed to continually strengthening our competence in both the built-in appliance
and home network markets.
In 2007, we applied the world’s most innovative technology and design approaches
to our full range of digital appliances, introducing diverse new product lines that will be
recognized by consumers around the globe. We have received outstanding praise,
particularly in the premium market. Our product lines were enhanced through such
advancements as our drum washing machine whose Vibration Reduction Technolo-
gyTM (VRT) provides the lowest noise and vibration levels in the industry; our system
air conditioner, which incorporates our High Efficiency Combination technology; and
our side-by-side refrigerator with twin cooling systems.
These and other innovations helped us achieve sales of KRW6.85 trillion, a 24%
increase over 2006, and a global operating profit of KRW159.8 billion. Eight of our prod-
ucts, including our side-by-side refrigerator, received the Red Dot Design Award in
Germany. In Korea, we also placed first in the 2007 National Customer Satisfaction
Index (NCSI) in the refrigerator, washing machine and air conditioner categories.
OPERATING
PROFIT
[KRW hundreds of billion]
SALES
[KRW trillion]
5.5
2006
6.9
2007
-0.7
2006
1.5
2007
2007 SALES INCREASE IN THE
U.S. REFRIGERATOR MARKET
[versus 2006]
68%
JANUARY 10 4th-generation Smart Inverter air
conditioner for the home The energy efficient Smart
Inverter air conditioner from Samsung Electronics delivers
quick and powerful cooling with minimum energy con-
sumption. The Smart Inverter system also can accurately
control a room’s temperature with minimal fluctuation.
APRIL 3 Korea’s first B2B total solution showcase
Samsung Electronic opens Korea’s first B2B total solu-
tion showcase, the “System Hauzen Gallery,” displaying
the latest total solutions in appliance technology. Featured
in the showcase are built-in home appliances, and home
and office network systems, as well as system air condi-
tioners—all available to the consumer.
2007 AT-A-GLANCE