Samsung 2007 Annual Report Download - page 58

We share with all communities our hope
for a brighter future, and try each day
to make this world a better place to live in.
From a Good Company to an Admirable One
Samsung Electronics believes that it’s our responsibility to realize sustainable growth
while driving business performance to enhance the value of the corporation. We also
believe that corporate citizenship entails a responsibility to contribute to local and glob-
al communities, thereby enhancing the values of our society. Through our program
“Contribution to a Better Society through CSR Management for Communities,” we fulfill
our vision of corporate social responsibility (CSR) and corporate citizenship by promot-
ing social welfare, culture and the arts, academics and education, the environment,
international exchange, and volunteer community service to make life better for all. To
become a great company that earns trust and respect around the globe, we continue
to develop a wide range of social contribution programs worldwide.
Gaining Love and Respect from the Community
Establishing social contribution programs to help people in need within local commu-
nities is part of our corporate culture. All of our employees understand that pursuing
mutual prosperity is an important corporate ethical value. In 1995, Samsung Electronics
launched the Social Contribution Corps to encourage employees to participate in
community service. In 2006, the organization expanded with the creation of a Social
Contribution Secretariat at the Head Office to map out a new direction in philanthropic
initiatives and establish a CSR brand. Currently, the secretariat has eight volunteer
centers under its wing. The centers are manned by social welfare experts who support
the development of employee volunteer programs.
We chose “Another Family” as our new CSR motto in 2006. This shift in message
has led to specific changes in our social contribution programs, such as supporting a
better future for teenagers, assisting children from low-income families; and imple-
menting a family well-being program. We are also carrying out programs designed
specifically for each of our eight major volunteer centers and have collaborated on a
wide range of programs with Samsung Community Relations, the Samsung Group’s
social contribution organization. In 2007, our employees in 1500 volunteer groups con-
tributed to a wide range of undertakings for our neighbors in need, through associa-
tions with more than 400 organizations and 1300 people. Moreover, we pledge that
our efforts to earn trust and respect as a member of society will continue.
Making a Difference through Active Involvement
In order to promote mutual prosperity, our social contribution programs focus on the
following areas: social welfare, culture and the arts, academics and education, the envi-
ronment, international exchanges, and volunteer services. For social welfare, we estab-
lished the Stepping Stone Scholarship Foundation to provide scholarships for disabled
university students. We also have formed “One Company, One Village Sisterhood Ties”
for helping farming communities, in addition to offering computer training for the blind.
Samsung Running Festival Linking social contribution
activity with sports, Samsung Running Festival represents an
ongoing community commitment on a global scale. Every year,
more and more people participate in the event to raise donations
for those in need within participating communities while enjoying a
5km run.
Adopt-a-Village in China Since 2005, our 40 regional offices
in China have established sisterhood relationships with farming
villages nationwide to help disadvantaged people and rural com-
munities, while protecting the environment and supporting
education.
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CORPORATE CITIZENSHIP