Samsung 2007 Annual Report Download - page 47

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washing performance and environment friendliness with a diamond-shaped embossing
drum. Our washing machines developed with VRT have garnered quite a positive
response within developed markets around the world, including the United States and
Canada. Looking ahead, we will strengthen our global leadership by expanding large-
capacity drum washing machines and bolstering our competitive edge in mid- and
small-size machines, while enhancing our low-vibration and low-noise technologies.
Innovating to Improve Consumer Health and Convenience
Responding to rising demand in the microwave oven market, we launched the Smart
Oven, followed by our Compact Oven and Steam Oven. By offering unique features like
smart cooking and home networking, we have improved the quality of life while boost-
ing product differentiation. In the vacuum cleaner sector, we developed the Stealth
Vacuum Cleaner, offering the world’s lowest noise levels, and the Steam Vacuum
Cleaner, with rotating steam mop, as well as the Robot Cleaner, comprising a full lineup
of cleaning solutions to lead both the domestic and global markets.
Leading the Premium Market
In 2008, we will focus our efforts on further penetrating premium markets by launch-
ing new products in the United States and Europe amidst an acceleration in brand
marketing activities. We hope to achieve a 25% sales increase over 2008. To accom-
plish this, we will bolster our marketing of side-by-side refrigerators and drum washing
machines in North America, as well as side-by-side refrigerators and air conditioners in
Europe. In the fast-growing markets of China, India and the CIS, we will boost sales of
our premium models where the market conditions of these regions warrant doing so. In
addition, we will strengthen our efforts to lead the market by steadily growing the built-
in and B2B businesses, and continuing a product-centered marketing strategy.
Nano e-HEPA Filtration System-Equipped Air Purifier
Our Nano electric, High Efficiency Particulate Arrest
(e-HEPA) filtration system removes air particles, elimi-
nates odors and kills airborne health threats. It features a
12-stage air purification system, including a dust filter
coated with 8 nanometer (nm) silver particles, which
delivers the cleanest and healthiest air quality possible.
6-in-1 Steam Oven
Simple, yet stylish, our 6-in-1 steam oven combines all of
the features of a conventional oven with advanced steam
cooking technology to stimulate healthier eating.
Samsung’s versatile steam cooking solution adds a
steam function to the conventional oven, grill and micro-
wave, as well as dry heat and fermenting.
25% 
20%

LESS WATER
CONSUMPTION
LESS ENERGY
CONSUMPTION Robot Vacuum Cleaner
Samsung’s innovative robot vacuum enables faster and
more efficient cleaning, with a built-in camera that draws
a 3D map of the entire room. It also features a power brush
cleaner with a three-way vacuum system that leaves floors
spotless. And, it is equipped with 15 anti-crash sensors
to minimize any damage to furniture and the machine itself.
OCTOBER 16 Named Vendor of the Year by Lowe’s
Samsung Electronics was selected as Vendor of the Year
by Lowe’s, one of the four major U.S. consumer electronics
retailers, establishing us as the first Korean company to
achieve such an honor in the home appliance category.
Building on this accolade, we will work to solidify our part-
nership with Lowe’s in further penetrating the U.S. market.
NOVEMBER 4 Highest Customer Satisfaction rat-
ing by J.D. Power Samsung’s side-by-side refrigerators
received the “Highest Customer Satisfaction” rating for the
third year in a row from J.D. Power and Associates, a global
marketing information services firm. Our French door
refrigerator, built with the Twin Cooling Plus System, com-
bines cutting-edge technology with eco-friendly design.