Samsung 2007 Annual Report Download - page 26

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 
As a global corporate citizen, Samsung Electronics contributes
to worldwide sports, culture and academic development through a robust range
of programs. We will continue to share the dynamic energy of sporting activities
and the emotional experiences of cultural events with our customers,
thereby enhancing global harmony and our customers’ quality of life.
An Official Partner for the Olympic Games
With consistent sponsorship for the Olympic Games, we contribute to humanity while
promoting major sporting events. Since signing The Olympic Partner (TOP) agreement with the
International Olympic Committee (IOC) in 1997, Samsung Electronics has sponsored the 1998
Nagano Winter Games, the 2000 Sydney Summer Games, the 2002 Salt Lake City Winter
Games, the 2004 Athens Summer Games and the 2006 Turin (Torino) Winter Games as a
Worldwide Partner in the Wireless Communications category. We are also participating as an
official partner in the Beijing Olympic Games and Paralympic Games to be held in 2008.
As an official partner for the Olympic Games in the Wireless Communications category, we
supplied cutting-edge mobile devices, starting with the 2004 Athens Summer Games, to assist
successful management of the event. During the event, we provided our unique Wireless Olym-
pic Works (WOW) service, a communications system designed to bring the power of mobile
wireless technologies to the Games. The system enabled officials and staff to access critical
data and to transmit results and special information about the Olympic Games. We have also
set up Olympic Rendezvous @ Samsung (OR@S) since the 2000 Sydney Summer Games and
provided a resting space where athletes and fans can experience state-of-the-art wireless
telecommunications technologies. In addition, we have been an official partner for the Olympic
Torch Relay since the 2004 Athens Summer Games and have promoted the excitement of the
Olympic Games throughout the world. We concluded a long-term sponsorship agreement with
IOC in April 2007, to maintain our support for the event through the 2016 Summer Games.
Active Sponsorship for Local Sports
We have sponsored a wide range of sports reflecting regional characteristics and sentiments
around the world. Since 1998, we have been an official sponsor for the Asian Games, a sports
festival for all Asians. Recently, we participated in the 2006 Doha Asian Games and will main-
tain our official sponsorship for the 2010 Guangzhou Asian Games. In 2007, we provided our
first official sponsorship for the Pan American Games, in which 42 countries from the American
continents participated, and for the accompanying torch rally held throughout Brazil.
Chelsea FC, 2nd Place in 2008 UEFA Champions
League As the official club sponsor of the Chelsea
Football Club, Samsung Electronics will play a key part in
its global development. Both brands share the same
passion for success, as seen by Chelsea’s second place
showing in the 2008 UEFA Champions League.
39th WorldSkills Competition As part of our com-
mitment to social responsibility, we have supported the
biennial International Apprentices (“WorldSkills”)
Competition since 2007. Worldskills is a not-for-profit
membership association that promotes vocational edu-
cation and training.