Samsung 2007 Annual Report Download - page 60

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상생경영
Mutual Growth with Our Partners
Our business partners have been our companions and a key source of sustainable
growth. Driven by our philosophy of mutual growth, we are continuously pursuing win-
win partnerships that elevate Samsung Electronics to being a truly top-notch global
company. In late 2003, we announced a comprehensive supplier support plan to help
solve partners’ issues with technology, human resources and capital for promoting our
co-prosperity management philosophy. Following this announcement, we supported
our business partners through the construction of facilities, on-site training and profes-
sional development programs. Besides conducting fair evaluations of our partners, we
encourage their participation through Samsung Partners’ Day, inviting hundreds of
executives to share management goals and strategy while presenting awards for excep-
tional innovation. In May 2008, we established the Co-prosperity Management Office
under the CEO to drive more efficient and rewarding win-win alliances with our partners.
Supporting Our Business Partners’ Competitive Edge
Embracing our belief that “our business partners’ competitiveness is our own
competitiveness,” we at Samsung Electronics strive to help our partners sharpen their
expertise through a long-term mutual development strategy. Facility upgrades and
technology development are some of the examples of our support. In addition, we have
helped to improve how work is performed on the factory floor. We have sent our own
experts or hired outside professionals to provide guidance for production innovation to
enhance quality, productivity and distribution. External consultants were hired to help
implement our Enterprise Resource Planning (ERP) installation project, which aims to
improve our business partners’ information management systems and their ability to
improve business management controls internally by sharing transaction information
with Samsung Electronics in real time.
In addition, our support included funds for hardware and software as well as man-
agement consultants. Along with financial and manpower support, we are involved in
promoting technology exchange among outstanding companies. Assistance is also
extended for development projects related to government policy such as those linked
to the Small and Medium Business Association (SMBA). In our strategic alliances, we
provide full support, through joint development projects, for local development of parts
and equipment used in our semiconductor and LCD products. Competitive business
partners enable us to secure high-quality parts and components at the right time at the
right price, paving the way for win-win partnerships.
Samsung Partners’ Day The annual Samsung Partners’ Day
was held in February 2007 with more than 400 executives from
Samsung and its partner companies in attendance. The event
encompasses various activities, including an awards presenta-
tion to recognize exceptional innovation. In the future, we will
remain a true “partner for mutual prosperity,” sharing an ambi-
tious global strategy with our partners while advancing further
toward the pinnacle of global leadership.
We pursue true co-prosperity
through win-win partnerships.
CO-PROSPERITY
