Samsung 2007 Annual Report Download - page 39

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color laser printer and all-in-one color laser printer have also received a strong market
reception. In addition, we are pursuing the corporate printer market aggressively to pro-
vide a total solution, including printer, software and service.
Opening a New Era of Digital AV
Following our development of the world’s first Blu-ray disc (BD) player, referred to as
the “next-generation DVD player,” Samsung Electronics is ready again to launch an up-
graded version of the player, our fourth-generation BD player. The device will be a part
of home entertainment packages including a complete TV and home theater system. In
addition, we have launched a full lineup of HD AV environmental products, featuring a
Full HD home theater with projector or TV, an HD camcorder and a BD player.
We also came out with a Bluetooth-enabled wide video MP3 player and the “new
concept” K5 MP3 player with a “slide and tilt” speaker. Our goal in 2008 in the MP3
business is to gain the No. 2 market share globally with these innovative players. The
Samsung digital cameras, backed by the premium “NV” series, ranked No. 3 in 2007
with sales of 12 million units. In maximizing our synergistic creations with Samsung
Techwin, we will focus more on premium products and enhance their quality in order to
increase market share and further strengthen our premium brand image.
Challenge for the Top-tier Digital Media Company
The world economy in 2008 has been slowing down, with reduced consumption and
intensifying competition. To overcome such challenges and lead the world’s TV market
for a third consecutive year, we will launch diverse high-end products such as a 120Hz
LCD TV, an LED BLU LCD TV and a Large Format Display (LFD), while developing more
innovatively designed products with some unique features.
We will step up our involvement in the B2B IT market, consisting of PCs, printers,
servers and monitors, which will establish us as a first-rate global IT company in both
corporate and consumer markets. In the digital AV business, our advanced technolo-
gies continue to yield innovative products that strengthen our leadership in the industry.
In May 2008, we reorganized our Digital Media business to create greater synergy and
enhance our overall performance. This decision integrated Digital Appliance into our
Digital Media operations and transferred our PC, MP3 and set-top box businesses to the
Telecommunications Network business. In Digital Media, we have folded our home the-
ater, DVD player and BD player businesses into our TV business, while revamping our
camcorder and video security device businesses and providing them with an indepen-
dent team. Building upon this reorganization, we expect to dominate the global digital
media markets and further enhance the brand value of Samsung Electronics.
Wide Video MP3 Player (YP-P2)
Equipped with Bluetooth and a touch screen interface,
the YP-P2 lets consumers enjoy vivid videos on a 3-inch
wide LCD screen. Samsung’s proprietar y DNSe 2.0
technology with EmoTure™ UI enhances the ultimate
multimedia experience.
UMPC Q1 Ultra Premium
Improving portability and screen resolution, the second-
generation UMPC includes a touch screen, a QWERTY key-
board and an enhanced battery life of up to 4-1/2 hours—
guaranteed to add more freedom to anyone’s lifestyle.
SIZE RATIO COMPARED
TO COMPETITIVE MODEL
AUGUST 22 Selected as “Company of the Year” in
the Display Technology category For an unprecedented
fifth consecutive year, Samsung Electronics has been
named “Company of the Year” in the Display Technology
category of the VARBusiness Annual Report Card (ARC),
recognizing Samsung’s innovation, partnership relationships
and advanced display technology.
DECEMBER 10 Attained highest global TV mar-
ket share seven quarters in a row According to
DisplaySearch, Samsung Electronics remained the global
leader in the world TV market, both in sales revenue and
units sold, as of Q3 2007. We were No. 1 in sales revenue
for seven straight quarters and No. 1 in unit sold for five
consecutive quarters. In addition, our Plasma TV ranked
No. 2 and our projection TVs attained the No. 1 standing in
Q2 2007.
43%