Samsung 2007 Annual Report Download - page 38

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A View According to Crystal Design
As the TV market accelerates its move toward larger screen sizes and higher picture
quality, competition among companies in the industry continues to intensify. The flat
panel TV market, in which both LCD and plasma TVs are major segments, is experi-
encing explosive growth, while TV makers are engaged in an unprecedented price war.
Yet, we have managed to lead the global TV market for the past two years by respond-
ing to diverse customer needs with a portfolio that includes LCD, plasma, projection
and cathode ray tube (CRT) TVs. In particular, our new style of LCD TVs, introduced in
March 2006, surpassed aggregated sales of five million units only one year and four
months after its launch—a major success and a historic milestone in the global TV
industry.
In 2008, we will be solidifying our flat panel technology leadership with a broad range
of new TVs including the 120Hz Full HD, LED, 3D Plasma and Content TVs. Our newly
sculpted “Crystal Design” TV, inspired by the craftsmanship of Italian glassblowers,
represents the best-in-class of our TV product design, while the Armani TV, co-devel-
oped with Giorgio Armani, has already received an enthusiastic response from the
marketplace. By strengthening our marketing activities, diversifying distribution chan-
nels and stepping up retail promotions, we are further elevating our global leadership.
A True Leader in the World IT Industry
Our LCD monitors have become the most popular monitors in the world. In 2007, we
ranked No. 1 in the global LCD monitor market and were selected as the best U.S.
monitor brand for the fifth year in a row. The T series, applying our Crystal Design look,
is leading the market in terms of technological innovation and advanced design fea-
tures. We plan to extend our product line of 20-inch and larger LCD screens, and
expand our leadership in special monitors for network, videoconference and graphics
professionals, emphasizing brand recognition and quality production.
Our PC business has performed well, increasing profits after converting all exported
notebook PCs to the Samsung brand last year. In 2008, with a wide range of new
products, such as the third-generation Ultra Mobile PC (UMPC), and a Blu-ray-enabled
notebook PCs, we will penetrate the emerging markets of China, Eastern Europe and
the Commonwealth of Independent States (CIS, the former Soviet Union) to sell more
than five million units.
In the printer business, one of our future growth engines, we launched several innova-
tive products that combine cutting-edge technology with stylish designs. Our ultra-slim
mono laser, the world’s smallest laser printer, and our all-in-one flat panel mono laser
have been recognized as the top products in the world printer market. As our color laser
printer business is growing our market share on the global stage, the world’s smallest
Blu-ray Disc Player (BD-P1500)
As Samsung’s fourth-generation Blu-ray disc player, the
BD-P1500 provides incredibly detailed images with bril-
liant color in full high definition (1080p) resolution. The
BD-P1500 lets users have it all—watching their favorite
DVDs and Blu-ray discs, or listening to CDs with the
highest possible audio quality.
JUNE 15 Launched the world’s largest (70-inch)
Full HD LCD TV Samsung Electronics introduced the
world’s largest, commercially available Full HD LCD TV. It
was built with the world’s first Local Dimming Technology,
which enables it to deliver a dynamic contrast ratio of
500,000:1 while lowering power consumption by as much
as 50%.
AUGUST 20 Sold more than five million LCD TVs
Introduced in March 2006, our newly designed LCD TV
surpassed an ambitious target of selling an aggregated 5
million units, just 16 months after its launch. The 2007
model also set an industry sales record, when one million
sets were sold only five months after launch–a historic
milestone in the TV industry.
Color Laser Printer (ClP-315K)
Stylish design adorning a superb space-saving architec-
ture, the CLP-315K is the world’s smallest high-quality
color laser printer. The CLP-315K boasts a resolution of
up to 2400x600 dpi, 32MB of internal memory, low-noise
production (45dB), and the ability to print up to 16 pages
per minute in B&W and four pages in color.