Samsung 2007 Annual Report Download - page 8

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Among them, 3200 hold PhDs, demonstrating that we have clearly elevated the degree of our R&D competence.
In addition, our brand value was said to have reached US$16.9 billion in the BusinessWeek/Interbrand survey
of “Best Global Brands,” as our aggressive marketing activities further enhanced the company’s brand.
2008 BUSINESS GOALS AND STRATEGIES
Maximizing business competitiveness and internalizing operational efficiency
This year, the instability of the global economy is expected to continue as financial markets absorb the impact of
the subprime mortgage crisis, oil prices rise further and the global economy slows down overall. The domestic
Korean market has been directly and indirectly influenced by these phenomena. Moreover, our business
environment has been beset with various new competitive challenges. Nevertheless, Samsung Electronics will
do its best to solidify its status as a top global company through its efforts to succeed in the face of adversity as
well as a seasoned understanding of the best ways to turn crisis into opportunity.
We will first increase our market dominance in such key businesses as memory chips, LCDs, mobile phones,
and flat panel TVs, building upon the unique design and operational efficiency of many leading-edge product
lines. We also will set the parameters for a successful incubation of promising growth engines that offer the
prospect of high added value in such segments as printers, System LSI, and Mobile WiMAX. To capitalize on
the rapid growth of emerging markets, we will develop locally customized products and implement a much
higher level of differentiated marketing. At the same time, we will generate more demand in new markets by
leveraging our competitive edge in digital electronics and by vigorously exploring new business areas that
enhance customer lifestyles. Furthermore, we will strengthen our means of collaboration with customers and
business partners and incorporate a more far-reaching managerial system that better address the needs and
demands of our customers, as well as the challenges of the overall marketplace.
REALIZING OUR VISION THROUGH INNOVATIVE MANAGEMENT TECHNIQUES
As part of our goal of becoming a true upper-echelon global leader, Samsung Electronics will concentrate on
further developing its innovative approaches to management with a focus on speed, efficiency and creativity,
and generating new values through the implementation of four key initiatives:
First, we will leverage the talents of our global workforce and revitalize our organizational culture
We will continue to secure and cultivate creative individuals throughout all fields of management so that their
ideas can positively influence change throughout our management structure.